Infillion’s TrueX ads allow consumers to lower their commercial break loads by instead choosing an interactive ad experience. The minimum time that consumers need to spend with that ad to get back to their content is 30 seconds – resulting in fewer time spent with ads, but even better brand lift.
In 2023, Infillion’s choice-based ad experience saved consumers a total of 1.34 million hours that they otherwise would’ve spent watching commercials.
What else could you do in those 1.34 million hours? Check out this infographic for a few ideas…
Learn more about providing consumers with a better, more bespoke ad experience by getting in touch with Infillion today.
