
Infillion Wins Big at the 2026 IACs
This year’s slate of Internet Advertising Competition (IAC) awards was recently announced, and we’re thrilled to report that Infillion had
Learn More

PMP 101: Understanding Private Marketplace Basics
It wasn’t so long ago that Black Friday was a full-contact sport. Customers would fight (literally fight) for the privilege
Learn More

Holiday Expectations vs. Lived Experience
Forecasting holiday sales and performance is tricky. One needs to infer conclusions by, say, mid-summer at the latest, then wait
Learn More

How Real Attention Stops Ad Fraud in Its Tracks
22%...That’s the estimated percentage of ad spend lost to fraud in 2023. It’s a number that amounts to $84 billion.
Learn More

The Best Way to Honor Hispanic Heritage Month? Learn what ‘Hispanic’ Means
Hispanic Heritage Month in the United States runs from September 15 to October 15 each year. The half-month-to-half-month structure might
Learn More

How Do You Appeal to a $4.1 Trillion Audience? Speak Their Language
In the not-too-distant future, the most important, most targeted, most discussed consumers will be Spanish-speakers that watch anime.
Learn More

Fresh Strategies for Tier 2 and Tier 3 Auto Advertising
For most verticals, telling a brand story can be straightforward: outline your product’s features and benefits and get it in
Learn More

Infillion’s Guide To Back-To-School Ad Strategies For 2025
For advertisers, no sooner does the holiday shopping season end than planning for back-to-school shopping begins. And with good reason.
Learn More

The Coolest Ads We Built In 2024
2024 was a year of continuous innovation at Infillion. Our work ran the gamut from boutique ads designed for live,
Learn More
