How Real Attention Stops Ad Fraud in Its Tracks
22%...That’s the estimated percentage of ad spend lost to fraud in 2023. It’s a number that amounts to $84 billion. By 2028, it’s projected that it will rise to $170 billion.
Brian Cullen
The Best Way to Honor Hispanic Heritage Month? Learn what ‘Hispanic’ Means
Hispanic Heritage Month in the United States runs from September 15 to October 15 each year. The half-month-to-half-month structure might seem peculiar, but the reason for this is that these dates overlap with the independence celebrations of a number of Hispanic countries (Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Mexico, and Chile).
How Do You Appeal to a $4.1 Trillion Audience? Speak Their Language
In the not-too-distant future, the most important, most targeted, most discussed consumers will be Spanish-speakers that watch anime.
Fresh Strategies for Tier 2 and Tier 3 Auto Advertising
For most verticals, telling a brand story can be straightforward: outline your product’s features and benefits and get it in front of the right audience. An oversimplification, perhaps, but those are the core ingredients – and they stand true for just about any company in the vertical of any size.
Infillion’s Guide To Back-To-School Ad Strategies For 2025
For advertisers, no sooner does the holiday shopping season end than planning for back-to-school shopping begins. And with good reason. Consumers have more shopping options – and more advertisers vying for their attention – than ever. But don’t worry: we can help you cut through the clutter.
The Coolest Ads We Built In 2024
2024 was a year of continuous innovation at Infillion. Our work ran the gamut from boutique ads designed for live, in-person audiences, to streamlined ad experiences built for broad consumption and easy production. In short: it was a year full of work of which we’re extremely proud.
Your Customers Want Gift Cards for the Holidays. Why Not Advertise Them?
When was the last time you saw a major retailer advertising gift cards as a great holiday present? You probably had to think about that one. Giving someone a gift card for Christmas or Hanukkah, after all, is seen as a cop-out or even a social faux-pas.
For Consumers, Tax Season Is The Real Spooky Season. Your Ads Can Make It Less Scary
Explore how 'spooky season' isn't just about ghosts and ghouls—it's also a time to tackle the real fright of tax season.
The Infillion Guide to Rich Media Best Practices
When Google announced the reversal of its longstanding (and long-delayed) plan to fully deprecate cookies in its Chrome browser, the ad industry was both surprised and unsurprised.