Ads-as-games can be incredibly powerful when done correctly. While they can be fun, under the playful surface is a delicate touch with regard to strategy and storytelling.
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Welcome to our Interactive Storytelling series. Here, we’ll share Infillion’s favorite strategies on how to turn static stories into interactive ad narratives. Up first: Guided Stories.
Where does a creative team lead when it comes to something like InfillionX? We spoke to Michael Colella, SVP and Executive Producer of Infillion’s Creative Studio, to explain.
Infillionx CMO Laurel shares her observations and learnings from the market forces that shaped the development of InfillionX.
Bringing The Elegance of Simplicity to the Chaos of Media Planning: Infillion Media President Christa Carone on InfillionX’s Launch
Christa Carone, President of Infillion Media, explains how market signals and our clients’ needs influenced the creation of InfillionX, a single cross-platform media solution for full-funnel, multi-KPI campaigns.
Our Teams Are Constantly Monitoring And Optimizing: Infillion CPO Marcos Escalante on InfillionX’s Launch
We asked Infillion’s Chief Product Officer, Marcos Escalante, to tell us a bit more about what things are like under the hood of InfillionX.
With the holidays right around the corner, there is no way to avoid the impending shopping frenzy build up. From Black Friday to Cyber Monday, deal-seeking consumers will sift through Sunday circulars and rush online in search of the best deals of the season. Mobile’s role in the experience is unquestionable. From photo browsing to […]
One of the great things about Gimbal beacons is that they’re incredibly low-maintenance. Once you’ve purchased them and placed them about your location (store, arena, OOH asset, etc), there’s little else you have to do. No complicated installation. No confusing configuration. No frequently recurring maintenance. Just deploy them where you want and you’re ready to […]
Beacons and push notifications. Like peanut butter and jelly, the two have gone hand-in-hand since we started marketing on mobile. And as good of a fit the two might make, beacons have always held the promise of something more – however elusively. A beacon is a signal. It transmits data and corresponds with connected devices […]