With the holidays right around the corner, there is no way to avoid the impending shopping frenzy build up. From Black Friday to Cyber Monday, deal-seeking consumers will sift through Sunday circulars and rush online in search of the best deals of the season. Mobile’s role in the experience is unquestionable. From photo browsing to […]
One of the great things about Gimbal beacons is that they’re incredibly low-maintenance. Once you’ve purchased them and placed them about your location (store, arena, OOH asset, etc), there’s little else you have to do. No complicated installation. No confusing configuration. No frequently recurring maintenance. Just deploy them where you want and you’re ready to […]
Beacons and push notifications. Like peanut butter and jelly, the two have gone hand-in-hand since we started marketing on mobile. And as good of a fit the two might make, beacons have always held the promise of something more – however elusively. A beacon is a signal. It transmits data and corresponds with connected devices […]
“What happens after a person sees an ad?” You’ve seen this question before, time and time again. “Where do they go?” “What do they do?” “What do they buy?” Each year, the advertising industry gets closer to answering these questions. But we still aren’t quite there. Current attribution solutions either don’t have the necessary breadth […]
We no longer live in an exclusively physical world. In just three years time there will be 30 billion connected devices, each leaving digital footprints of our physical existence. Our offline world is now online. For marketers, this means we now have access to troves of consumer data that, if properly integrated, can unlock personalized, omnichannel […]