How Infillion’s TrueGiving Educated Audiences on a Rare Disease
Learn how Infillion's TrueGiving supported the Scleroderma Research Foundation with a pro bono ad campaign that delivered over 900,000 impressions.
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How MediaMath and NeXt Are Supercharging Performance Media
Today’s advertisers facing these challenges need a partner that goes beyond execution and can connect the dots of the advertising ecosystem more holistically. MediaMath with the performance media of NeXt is achieving just that: helping advertisers to reach new audiences.
The Hidden Connections Between Sports and Video Games
Sports and video games used to be seen as having totally different audiences. Now, that's changed. Here's what advertisers should know about this hybrid demographic
Why “Sports Tourists” Are a Hot New Target for Marketers
Sports tourism is a thing. And brands should be taking action. But how?
Super Bowl LVIII Ads Recap: Familiar Faces in New Spheres
In “The New Sports Fan” we asked sports fans to let us know what they’re following, how they’re following it, and how brands can best integrate into the fan experience.
Meet “The New Sports Fan” in Infillion’s Latest Research
In “The New Sports Fan” we asked sports fans to let us know what they’re following, how they’re following it, and how brands can best integrate into the fan experience.
How Much Time Did Infillion Save Consumers in 2023?
In 2023, Infillion saved consumers 1.34 million hours that they otherwise would’ve spent watching commercials. What else could you do in those 1.34 million hours? Here are some ideas.
How to Master Interactive Ad Creative: Content Collections
For brands that need to advertise a larger suite of products or narratives, choosing the correct single topic to focus an ad on can be a challenge. The "have your cake and eat it too" solution: Content Collections.
How to Master Interactive Ad Creative: Quizzes
Quizzes aren’t the only way to engage users and drive them down-funnel for ads. It’s just that the quiz format might be the best at it. Check out these quiz ad strategies and examples.