Arrival, Infillion’s Cutting-Edge Foot Traffic Measurement, Comes To MediaMath

At Infillion, we believe precise measurement is essential for making smarter, more effective advertising decisions. That’s why we’re excited to announce that Arrival, our industry-leading real-world foot traffic measurement solution, is now available on MediaMath.

Arrival’s best-in-class footfall attribution empowers brands to measure the true impact of their digital ads on real-world visits. Using precise location data and cookieless, people-based identity, Arrival delivers accurate, future-proofed measurement – enabling advertisers to confidently optimize their campaigns for maximum performance.

Streamlined Access on MediaMath

With Arrival now available on MediaMath, advertisers using the platform can easily track and analyze visitation metrics tied to their omnichannel programmatic campaigns. The process is simple:

1. Provide your Points of Interest (POIs): Whether latitude/longitude coordinates or physical addresses.
2. Add our pixel to your campaign: No complicated integrations required.
3. Get a detailed attribution report: Our platform quantifies your campaign impact against your KPIs and you get a comprehensive report with actionable visitation insights.

Proven Success Across Verticals

A recent campaign for a leading department store during the competitive holiday season demonstrated the power of Arrival:

• 105% visitation lift over department retail industry benchmarks
• 24,630 incremental visits driven by targeted programmatic ads
• $3.31 cost per visit, delivering outstanding ROI against average order value
• 45-minute average in-store dwell time, showing deep customer engagement

By leveraging geofencing, conquesting tactics, and interactive rich media store locator units, the campaign successfully converted digital engagement into real-world foot traffic. These same strategies can be applied across multiple verticals beyond retail – like CPG, alcoholic beverages, QSR, and more – helping brands measure impact with precision.

Why Choose Arrival?

Arrival isn’t just about counting visits – it delivers accurate, high-quality insights that help advertisers make better decisions. Here’s what sets Arrival apart:

• Pinpoint Accuracy: Continuous location signals from our proprietary SDK and data partnerships provide high-fidelity visitation insights.
• Proprietary Methodology: Arrival verifies visits by removing noise like employee and passerby traffic for accurate, scalable, and adaptable measurement – even for small campaigns.
• Privacy-First, Future-Proofed: Unlike cookie-based tracking, Arrival uses cookieless, people-based identity, making it resilient in a post-cookie world.
• Optimize for Performance: Map the channels, audiences, and creatives that drive the most visits and refine your strategy accordingly.
• Easy to Use: No complex integration or data wrangling – just a simple pixel drop and get a report with the insights you need.

A Smarter Way to Measure Campaign Success

With Arrival now available on MediaMath, brands can seamlessly incorporate visitation measurement into their programmatic campaigns, ensuring their marketing efforts aren’t just driving clicks – but also real-world impact. Whether you’re looking to track store visits, event attendance, or competitor foot traffic, Arrival delivers the insights you need to make informed marketing decisions.

Ready to Get Started?

Elevate your campaign measurement with precise, actionable visitation insights. Contact your Infillion representative to start leveraging Arrival’s powerful measurement capabilities on MediaMath.

New to Infillion or MediaMath? Get in touch with us here.