Maximizing Attention in the Age of “Constant Consideration”
Here are 5 strategies marketers can use to maximize attention in this new age of "constant consideration" in the customer journey.
Here are 5 strategies marketers can use to maximize attention in this new age of "constant consideration" in the customer journey.
A panel hosted by Infillion at Advertising Week New York, titled “The Road Map To Media’s Connected Future,” took on the topic of the future of ad industry. The panel concluded that humanity needs to be the focus for an AI-obsessed advertising industry.
During Advertising Week New York last week, Infillion CMO Laurel Rossi sat down with Dara Marshall, the Head of JPMorgan Chase Brand Management, in a discussion entitled "Off Script: How Female Leaders are Humanizing Stories, Trailblazing Journalism, and Pioneering Change in Media and Marketing," led by Joi-Marie McKenzie, Insider’s Editor-in-Chief.
At Advertising Week New York, Infillion CMO Laurel Rossi sat down for a fireside chat with Michelle Weiskittel, senior director of retail media network media, creative, and operations at Albertsons Media to discuss how a legacy retail company becomes a pioneer in a new sector of advertising.
Skelly, the giant skeleton gets the right kind of hard-to-capture attention, and Home Depot backs that attention up with a savvy strategy to keep it while respecting consumers’ time. Here are a lessons marketers can learn from this success.
Here are five facts that have hooked us lately on attention and advertising.
The story behind our AI-powered voice recognition tech with Amazon that made us the first company to ever bring voice commands to ads on desktop computers and connected TV.
We are proud to have been the sponsor for AMA’s Atlanta chapter’s event “Marketing Is A Team Sport,” a sold-out panel that featured leadership from all of the city’s major sports teams. Here are four insights leaders shared during this exciting panel.
Explore the benefits of CTV advertising, including cost-effectiveness, reach, data-driven ads, and more.