The 5 Benefits of CTV Advertising
Explore the benefits of CTV advertising, including cost-effectiveness, reach, data-driven ads, and more.
Explore the benefits of CTV advertising, including cost-effectiveness, reach, data-driven ads, and more.
Here’s how to leverage OTT advertising to get in front of new audiences and drive conversions.
Have questions about CTV advertising? Here’s what you should know about this emerging advertising channel.
Here’s how publishers can reach their target audiences with the right video ad networks.
Here’s your beginner’s guide to over-the-top (OTT) advertising and why it deserves a place in your ad strategy.
What’s the next set of priorities for CTV advertising? At Cannes Lions, Infillion president Christa Carone and Beachfront CEO Chris Maccaro took on this subject in a conversation moderated by Conor McKenna, partner at LUMA Partners.
How can publishers take advantage of this new AVOD trend and ensure it lasts? Innovid and Infillion were joined by leaders from Fox, TelevisaUnivision, Havas Media Group and IAB to address this question on streaming ads.
Cannes Lions is celebrating its 70th year, and as usual there’s the promise of exciting new developments. It’s also a good time to keep in mind some clear-eyed marketing fundamentals that are even more enduring than this annual gathering.
We'll explore why you should embrace the messy reality of customer journeys in the post-omnichannel era and how to adapt your marketing strategies accordingly.