Here’s What the Infillion Team Will Be Up to at POSSIBLE

by | Apr 12, 2024

The expansion of retail media in a post-cookie world. The rise of Gen-Z consumers – the most diverse generation in history. The ever-growing presence of AI in the advertising industry. These are just a few of the topics that will be covered on the jam-packed agenda at POSSIBLE, which is happening in Miami from April 15-17.  

POSSIBLE is only in its second year, and yet it’s already become a must-attend event on the ad industry circuit. Infillion is proud to be joining as a partner of this exciting conference and we’d love for you to join us at the Innovation Stage, POSSIBLE’s hub for all things entrepreneurial and disruptive.

Here’s what we’ll be up to:

  • The POSSIBLE Content Studio
    Monday, April 15 and Tuesday, April 16

    Infillion is proud to sponsor POSSIBLE’s content studio in partnership with Digiday. The conference’s marquee speakers will be coming through for exclusive video interviews throughout the event – and it’s located right next to registration, so it’ll be easy to spot. 
  • Vertical Ads: How B2B is Bending the Ecosystem Around its Needs
    Tuesday, April 16, 10:00 – 10:20 AM, Innovation Stage

    Many of the biggest advancements in digital ad tech were effectively built for consumer marketers. That hasn’t stopped innovative B2B marketers from “hacking” those systems to make it work for them. Infillion CMO and CRO Laurel Rossi will lead this discussion about how the ad tech ecosystem can learn from B2B marketers’ creative workarounds to build more robust tools that are tailored more finely to those clients to help them reach their target audiences. On the panel will be Richard Brandolino, Global Media Channels & Ad Tech Leader at IBM; Adam Heimlich, CEO at; Dan Rosenberg, Co-Founder and CEO of Octane11; and Jatinder Singh, Global Head of Data & AI at Accenture Song.  
  • Time for a Rationalized Retail Media 3.0
    Wednesday, April 17, 9:40 – 10:00 AM, Innovation Stage
  • Infillion CRO and CMO Laurel Rossi will moderate this panel about how the future of retail media networks (RMNs) is being shaped both by the explosion of industry interest in them – particularly in the wake of third-party cookie deprecation – and brands’ need to get in front of consumers in an increasingly cluttered shopping environment. What moves does the space need to make to elevate the success of everyone involved? She’ll be joined by Vinny Rinaldi, Head of Media and Analytics at The Hershey Company; Evan Hovorka, VP of Product and Innovation at Albertsons Media Collective; and Dave Kersey, Head of Media at The Collective, Omnicom.

Infillion is also co-sponsoring the POSSIBLE Pioneers Startup Pitch Competition, where rising innovators in digital advertising will have the opportunity to present live on the Innovation Stage. Infillion founder and executive chair Rob Emrich will be one of the judges.

And finally, Infillion’s leadership team will also be on the ground to meet with you and tell you what we’ve been up to lately and what’s next, from our award-winning CTV creative to our relaunch of MediaMath. Sign up for a meeting here!

Subscribe to our blog:

Related Posts:

Back to School Season Is (Almost) Upon Us

Back to School Season Is (Almost) Upon Us

Each year, Back-to-School shopping begins earlier and earlier, with overwhelmed parents and students often juggling multiple lists that grow more expensive seemingly by the day. Here at Infillion, we know that our suite of products is capable of reaching parents...

One of the Largest Streaming Audiences Is Hiding in Plain Sight

One of the Largest Streaming Audiences Is Hiding in Plain Sight

In December of 2023, Digital Trends published an article outlining the 10 U.S. streaming services with the largest volume of subscribers. The usual suspects are there. But what’s missing is the estimated 52.8 million North American viewers watching anime on...

The 5 Biggest Trends at POSSIBLE 2024

The 5 Biggest Trends at POSSIBLE 2024

Infillion spent the past week at POSSIBLE, a brand-new advertising conference – only in its second year – that took over the Fontainebleau Hotel in Miami. With a focus on brands and the tech companies that are transforming their marketing strategies, the conversations...

Let's Connect

We can help you create the personalized ad experiences viewers expect.