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Laurel Rossi

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  • CTV
  • Retail

TV Commerce: 3 Ways to Make Shopping Click for Consumers

What will it take for shoppable TV to be a more valuable part of the marketing mix for brands — and a viable medium for consumers who want to shop as new shows and seasons drop? Here are three things marketers can do now.

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  • CTV
  • Industry Trends

Netflix: Here’s How To Create The Best CTV Experience In The Industry

A letter of advice from Infillion CMO Laurel Rossi to the leadership at Netflix on how to create CTV ad experiences that consumers actually want.

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