The average American consumer will spend a record $902 on their holiday shopping this season — and it’s likely that they’ve already begun. More consumers than ever — nearly half (45%) — planned to start shopping in November this year, taking advantage of early sales promotions, avoiding last-minute crowds and stress, and spreading their budgets as far as they’ll go.
For most Americans, election years are synonymous with an absolute deluge of ads: commercials for every candidate in the state playing on a loop across every TV channel, billboards and lawn signs scattered around town, and pithy jingles on the radio.
We decided to dig into the pain points of Back to School so you don’t have to — and we’re reporting back to share some insights and solutions for how brands can really empower back-to-school shoppers this season.
Learn how Infillion's TrueGiving supported the Scleroderma Research Foundation with a pro bono ad campaign that delivered over 900,000 impressions.
We're saying goodbye to an eventful 2023 by taking a look back on the numbers and trends we've seen across the vast Infillion network this year in this 2023 wrapped infographic.