Our Teams Are Constantly Monitoring And Optimizing: Infillion CPO Marcos Escalante on InfillionX’s Launch
We asked Infillion’s Chief Product Officer, Marcos Escalante, to tell us a bit more about what things are like under the hood of InfillionX.
Caroline McCarthy
For Infillion’s First Birthday, a Look Back at an Exciting Year
One year ago this month, in March 2022, we unveiled Infillion to the world. Combining the technology and talent from Gimbal and TrueX, we created a vision for an advanced media buying platform for the full purchase funnel, with transparency and intricate data at every step of the transaction.
Super Bowl LVII Ads and the State of “Watercooler” Content
The brands that ran commercials in Sunday night’s Super Bowl LVII can teach the advertising world a thing or two about how to – or how not to – reach broad audiences in a fragmented world. Here are a few observations we took note of.
Finding Humanity in a Generative AI World
Artificial intelligence is poised to upend the advertising industry, depending on who you talk to. What will the role for human creativity be going forward?
INFOGRAPHIC: A Look at How Much Time We Saved Consumers in 2022
Consumers spend a lot of time seeing ads, but in 2022 Infillion ads saves viewers 2.1 million hours. Here's what else would take 2.1 million hours...
CES ‘23 Wrapped: Our Big Learnings for Marketers
From first-party data to the latest immersive experiences, here's our recap of CES 2023 and what marketers can takeaway.
How We Built It: Sonic Prime Immersive Ad for the NHL
Here's an under-the-hood look at how Infillion's Creative Studio built the immersive Sonic Prime ad for Netflix and the NHL.
Five Tech Trends for Marketers at CES 2023
What’s happening outside the C-Space? We enlisted a tech journalist to help us navigate the massive tech confab.
Is Art Basel the Next Big Metaverse Event for Brands?
Will Art Basel remain a regular stop on the digital conference circuit for brands? Here’s what marketers need to know, based on what was on the ground in 2022.