Infillion Launches ‘Arrival 3.0,’ Next Generation of In-Store Attribution
Enhanced measurement technology brings businesses new and improved location data touchpoints in a privacy-forward manner.
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Gimbal Brings Location-Based Audiences & Measurement to Social
Distributing the walled-garden seeds from online to offline # # # For Immediate Release PR Contact: Liz Weinsten, Gimbal | (800) 882-5216 ext. 523 | marketing [at] gimbal [dot] com LOS ANGELES, CA – November 3, 2020 — Gimbal announced today that they will be expanding their location-based managed media services offering across social platforms […]
Gimbal Launches Cross-Device Location Attribution
Ad Impressions Served Across Devices Now Matched to In-Store Visitation For Immediate Release PR Contact: Matthew Russo, Gimbal | (800) 882-5216 ext. 523 | marketing [at] gimbal [dot] com LOS ANGELES, CA – September 7, 2018 — Gimbal, the identity-driven marketing and advertising platform powered by physical-world data, today announced the ability for advertisers to […]
Mobile App Attribution: An Introduction
Successful mobile advertising campaigns are made up of many important elements. By now, you’re probably already avoiding some common mobile advertising mistakes, which can definitely be beneficial to your brand. But if you fail to measure out just one critical ingredient correctly, it could cause your campaign to deflate — costing you time and money. Thankfully, […]