Super Bowl 59 wasn’t just a showdown on the field—it was a battle for brand dominance across TV and social media. Discover the biggest marketing trends that stole the spotlight from AI-driven ads to celebrity cameos and second-screen engagement.
For brands that need to advertise a larger suite of products or narratives, choosing the correct single topic to focus an ad on can be a challenge. The "have your cake and eat it too" solution: Content Collections.
Quizzes aren’t the only way to engage users and drive them down-funnel for ads. It’s just that the quiz format might be the best at it. Check out these quiz ad strategies and examples.
Ads-as-games can be incredibly powerful when done correctly. While they can be fun, under the playful surface is a delicate touch with regard to strategy and storytelling.
Welcome to our Interactive Storytelling series. Here, we’ll share Infillion’s favorite strategies on how to turn static stories into interactive ad narratives. Up first: Guided Stories.
58% of consumers say the onslaught of holiday marketing stresses them out. Here's how brands and advertisers can alleviate consumer stress, rather than elevate it with their holiday ads.
Here are 5 strategies marketers can use to maximize attention in this new age of "constant consideration" in the customer journey.
A panel hosted by Infillion at Advertising Week New York, titled “The Road Map To Media’s Connected Future,” took on the topic of the future of ad industry. The panel concluded that humanity needs to be the focus for an AI-obsessed advertising industry.
During Advertising Week New York last week, Infillion CMO Laurel Rossi sat down with Dara Marshall, the Head of JPMorgan Chase Brand Management, in a discussion entitled "Off Script: How Female Leaders are Humanizing Stories, Trailblazing Journalism, and Pioneering Change in Media and Marketing," led by Joi-Marie McKenzie, Insider’s Editor-in-Chief.
