Independent agencies are stepping into their strongest era yet. AI is turning complexity into clarity, transparency is becoming the new default, and flexible, composable tech stacks are giving teams more control than ever before.
As retail media continues to evolve, brands and retailers must embrace an omnichannel strategy to stay competitive. In this deep dive from eMarketer's Commerce Media Summit, Walmart Connect Mexico and Infillion explore how first-party data, in-store and off-site media, and advanced measurement capabilities are shaping the future of retail advertising. You'll gain actionable strategies and insider insights to help brands build meaningful connections, optimize performance, and drive measurable impact.
