Infillion Expands Sales Leadership With CTV Pioneers Jeff Zito and Collin Korab
Seasoned Adtech and CTV Leaders Bring Expertise to Infillion’s Client Partnerships Team.
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Infillion’s Top Ad Tech Predictions for 2025
2024 has been a year of immense change and growth in the ad tech industry. The buzzword on everyone’s lips – again – has been artificial intelligence, and brands have been hard at work figuring out how to operate in a cookieless future even though Google backtracked on its cookie deprecation plans.
Helping Experience Camps Tell Its Story With TrueGiving
At Infillion, we believe that our resources and technology can have purpose beyond our work with corporate clients. Our pro bono arm, TrueGiving, was founded as a way to harness the power of targeted advertising to help nonprofits advertise alongside the big for-profit players.
Taking Super Bowl Ads Beyond The TV Screen
Live sports have become second-screen spectacles. In fact, 80% of viewers use a second screen while watching sports, according to Google Cloud data, and 71% turn to social media during live TV.
Live Price Check: Making Last-Minute Holiday Shopping Easy
The average American consumer will spend a record $902 on their holiday shopping this season — and it’s likely that they’ve already begun. More consumers than ever — nearly half (45%) — planned to start shopping in November this year, taking advantage of early sales promotions, avoiding last-minute crowds and stress, and spreading their budgets as far as they’ll go.
Your Customers Want Gift Cards for the Holidays. Why Not Advertise Them?
When was the last time you saw a major retailer advertising gift cards as a great holiday present? You probably had to think about that one. Giving someone a gift card for Christmas or Hanukkah, after all, is seen as a cop-out or even a social faux-pas.
Q&A: Why Supporting Diverse-Owned Media Is Part Of A Great Multicultural Strategy
Discover why supporting diverse-owned media is essential for effective multicultural marketing strategies. In this Q&A with Mirror Digital's CEO, Sheila Marmon, explore how authenticity fosters trust, the pitfalls of unmet commitments, and strategies for advertisers to maintain support for diverse media amid budget constraints.
Q&A: How Interactive Language Toggles Can Add New Flavor To Bilingual Ads
Did you know Infillion was the first company to ever build ads for bilingual audiences that allow users to toggle between languages in real time? Michael Colella, SVP and Executive Producer of Infillion’s Creative Studio, gives a behind-the-scenes look at this technology, which has been honored by the MediaPost OMMA Awards and the ARF David Ogilvy Awards.
Q&A: The Nuances Of Marketing To Asian-American Audiences
Over the years, multicultural marketing has frequently overlooked Asian audiences. Hailing from over 70 different ethnicities, Asian-Americans are diverse and frequently misunderstood. Can they even be considered a single demographic for advertisers? For our recent research report Engaging Multicultural Audiences, we spoke to S. Mitra Kalita, CEO of URL Media and publisher of Epicenter NYC.