For more than a decade, programmatic buying relied on systems that delivered automation and scale, but offered limited visibility into

In the first part of this series, The Fragmentation Paradox, we showed how too many tools and fractured workflows grind teams

For years, independents were told they couldn’t match the scale or sophistication of the holding companies. That story is over.

If you ask people in advertising what their biggest challenge is right now, most won’t say identity. Or cookies. Or

Kaminsky to Help Drive Rapid Expansion of Operational Infrastructure for the Industry's First Composable, Agentic-Enabled Media Platform

We brought a group of ten independent agency leaders to Infillion HQ for a wide-ranging discussion about their pain points,

Forecasting holiday sales and performance is tricky. One needs to infer conclusions by, say, mid-summer at the latest, then wait

At Advertising Week 2025, clicks and impressions were background noise. The real conversation was attention: how to measure it, buy

Artificial intelligence is already reshaping digital advertising. Predictive algorithms now steer bidding strategies, and machine learning models help refine audience