The Hidden Connections Between Sports and Video Games
Sports and video games used to be seen as having totally different audiences. Now, that's changed. Here's what advertisers should know about this hybrid demographic
Sports and video games used to be seen as having totally different audiences. Now, that's changed. Here's what advertisers should know about this hybrid demographic
Sports tourism is a thing. And brands should be taking action. But how?
In “The New Sports Fan” we asked sports fans to let us know what they’re following, how they’re following it, and how brands can best integrate into the fan experience.
In “The New Sports Fan” we asked sports fans to let us know what they’re following, how they’re following it, and how brands can best integrate into the fan experience.
At Advertising Club of New York's annual women's masterclass event leaders from Infillion, Accenture Song, Mindshare, Getty Images and VML discussed how companies can be more inclusive towards people with disabilities.
In 2023, Infillion saved consumers 1.34 million hours that they otherwise would’ve spent watching commercials. What else could you do in those 1.34 million hours? Here are some ideas.
Let’s look at a basic tactic that brands can employ to check themselves on their AI ethics, and get some inspiration from brands that are already doing it well.
We asked David Berkowitz, who runs the AI Marketers Guild, about trends versus meaningful industry change, innovative brand uses for AI, and more. Here are his answers.
We're saying goodbye to an eventful 2023 by taking a look back on the numbers and trends we've seen across the vast Infillion network this year in this 2023 wrapped infographic.