Infillion Launches Infillion Agent Connector™ – A New Way Of Managing AI-Controlled Buying That Runs On The First Agent-Native Composable Platform In Adtech.
Designed for agencies and brands adopting AI-operated buying, enabling any agent to control planning, bidding, and optimization through a single
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Independent Agencies Are Rewriting the DSP Rulebook
For more than a decade, programmatic buying relied on systems that delivered automation and scale, but offered limited visibility into
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The Hidden Costs of Opacity: How Fragmentation Bleeds Media Budgets
In the first part of this series, The Fragmentation Paradox, we showed how too many tools and fractured workflows grind teams
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From Patchwork to Powerhouse: How Independent Agencies Buy Media Today
For years, independents were told they couldn’t match the scale or sophistication of the holding companies. That story is over.
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The Fragmentation Paradox: Why Media Teams Are Drowning in Tools, Tabs & Time Loss
If you ask people in advertising what their biggest challenge is right now, most won’t say identity. Or cookies. Or
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Infillion Appoints Brian Kaminsky as Chief Operating Officer
Kaminsky to Help Drive Rapid Expansion of Operational Infrastructure for the Industry's First Composable, Agentic-Enabled Media Platform
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How AI Is Leveling the Playing Field for Independent Agencies
We brought a group of ten independent agency leaders to Infillion HQ for a wide-ranging discussion about their pain points,
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Holiday Expectations vs. Lived Experience
Forecasting holiday sales and performance is tricky. One needs to infer conclusions by, say, mid-summer at the latest, then wait
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Advertising Week 2025 Confirmed Attention Is the Next Currency
At Advertising Week 2025, clicks and impressions were background noise. The real conversation was attention: how to measure it, buy
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