With the holidays right around the corner, there is no way to avoid the impending shopping frenzy build up. From Black Friday to Cyber Monday, deal-seeking consumers will sift through Sunday circulars and rush online in search of the best deals of the season. Mobile’s role in the experience is unquestionable. From photo browsing to […]
The Gimbal platform is architected to be extensible to other premium providers in the MarTech and AdTech ecosystems. Integrations with media inventory providers, creative tools, and measurement solutions allow advertisers and marketers to select best-in-breed providers as they see fit. Today, we are proud to announce our integration with mParticle – the customer data platform […]
[JERICHO, NY AND LOS ANGELES, CA — SEPTEMBER 27, 2017] For hotels that are among the 65% planning to invest in location-based technologies in 2018, Kube Systems – the provider of mobile device charging solutions – has partnered with Gimbal to bring location-based marketing to the guestroom via its Kube Essentials multi-device charger. This technology initiative […]
Back in August of 2016 at the beginning of a heavy political advertising season, the Ad Operations team at Gimbal started receiving consistent complaints from one of our partners regarding questionable placements coming up in their performance reports on a campaign we were running for them. As with all our clients, we had brand- and […]
Advertising and Marketing Platform Gimbal Receives Honors Among America’s Fastest-Growing Private Companies LOS ANGELES, August 16, 2017 Inc. Magazine today ranked Gimbal, Inc. number 66 on its 35th annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy […]
Download Now There’s a problem emerging in marketing. The number of connected devices in the world is increasing dramatically – an estimated 30 billion by 2020. Each device generates data points every second of every day. This isn’t just online, browser-based behavior data collected anonymously. Not anymore. Our devices go everywhere with us. They’re […]
One of the great things about Gimbal beacons is that they’re incredibly low-maintenance. Once you’ve purchased them and placed them about your location (store, arena, OOH asset, etc), there’s little else you have to do. No complicated installation. No confusing configuration. No frequently recurring maintenance. Just deploy them where you want and you’re ready to […]
A mobile ad is more than just a creative combination of copy and imagery. It’s a piece of technology. And like a piece of technology, it must be built from the ground up by engineers and designers working in concert. So how is a mobile ad brought to life? Phase I: Inspiration It all starts […]
Beacons and push notifications. Like peanut butter and jelly, the two have gone hand-in-hand since we started marketing on mobile. And as good of a fit the two might make, beacons have always held the promise of something more – however elusively. A beacon is a signal. It transmits data and corresponds with connected devices […]