“What happens after a person sees an ad?” You’ve seen this question before, time and time again. “Where do they go?” “What do they do?” “What do they buy?” Each year, the advertising industry gets closer to answering these questions. But we still aren’t quite there. Current attribution solutions either don’t have the necessary breadth […]
We no longer live in an exclusively physical world. In just three years time there will be 30 billion connected devices, each leaving digital footprints of our physical existence. Our offline world is now online. For marketers, this means we now have access to troves of consumer data that, if properly integrated, can unlock personalized, omnichannel […]
LOS ANGELES, April 3, 2017 – EY today announced last week that Rob Emrich, CEO of Gimbal, is a semifinalist for the EY Entrepreneur Of The Year® 2017 Greater Los Angeles Region Award. Now celebrating its 31st year, the awards program recognizes entrepreneurs in over 145 cities and 60 countries who demonstrate excellence and extraordinary success […]
November 7, 2016 – Los Angeles, California The Mobile Majority is excited to announce that it has been awarded the title of Fastest Growing Technology Company in Los Angeles and second fastest growing company overall by the LA Business Journal. “In an increasingly competitive LA tech scene, being regarded as the fastest growing technology company […]
Marrying LED Display with Beacons: Understanding the Customer Retailers and other consumer-facing businesses are just starting to get their heads around utilizing beacon technology and other location-sensing technologies to reach their customers at a particular time and place. But up to this point, leveraging beacon technology has been a one-way conversation, where companies sent out […]
Every digital advertising professional wants their mobile ads to reach their target audience at the right time, all of the time. And of course, they want their mobile ad campaigns to produce the highest possible ROI. Sounds like the things mobile advertising dreams are made of, right? Well, it’s time you awoke to the fact […]
Near Field Communication (NFC) and Bluetooth Low Energy (BLE); both are two of the leading technologies powering modern services in our smartphones, yet they are designed with very different user experiences in mind. If you are in the process of recreating your mobile app experience, consider how the technologies differ from one another and which […]
Mobile Location Data SSP enables new audience insights and revenue streams for Perfect365, Scanlife, SnipSnap and others SAN DIEGO, CA - July 13 2016 – Gimbal, Inc., the leading enterprise-grade mobile engagement and location intelligence company, announced the public beta of its new Proximity Data Platform (PDP). Mobile app publishers that have incorporated Gimbal’s SDK can now […]
Dependency Management, So Easy a Caveman Could Do It. That’s right, even for the programmers and developers of the Paleolithic Era, managing the many different libraries one may use in an Android or iOS application can be quick and easy. We developers at Gimbal support this movement to uncomplicate dependencies, so we have jumped on […]