Marrying LED Display with Beacons: Understanding the Customer Retailers and other consumer-facing businesses are just starting to get their heads around utilizing beacon technology and other location-sensing technologies to reach their customers at a particular time and place. But up to this point, leveraging beacon technology has been a one-way conversation, where companies sent out […]
Every digital advertising professional wants their mobile ads to reach their target audience at the right time, all of the time. And of course, they want their mobile ad campaigns to produce the highest possible ROI. Sounds like the things mobile advertising dreams are made of, right? Well, it’s time you awoke to the fact […]
Near Field Communication (NFC) and Bluetooth Low Energy (BLE); both are two of the leading technologies powering modern services in our smartphones, yet they are designed with very different user experiences in mind. If you are in the process of recreating your mobile app experience, consider how the technologies differ from one another and which […]
Mobile Location Data SSP enables new audience insights and revenue streams for Perfect365, Scanlife, SnipSnap and others SAN DIEGO, CA - July 13 2016 – Gimbal, Inc., the leading enterprise-grade mobile engagement and location intelligence company, announced the public beta of its new Proximity Data Platform (PDP). Mobile app publishers that have incorporated Gimbal’s SDK can now […]
Dependency Management, So Easy a Caveman Could Do It. That’s right, even for the programmers and developers of the Paleolithic Era, managing the many different libraries one may use in an Android or iOS application can be quick and easy. We developers at Gimbal support this movement to uncomplicate dependencies, so we have jumped on […]
The world we live in is permeated with organic and highly repetitive lifecycles: biological lifecycles, business lifecycles, systems lifecycles, to name but a few. The advertising landscape is no different and has exhibited clear, identifiable, and patterned lifecycles. From its humble beginnings as messages carved into stone to advertise public notices, to its latest iterations […]
It’s no secret that working in digital advertising is definitely not for the faint of heart. Creating successful campaigns for your brand or multiple clients takes a significant amount of effort, the gusto to continuously learn about emerging marketing tools and technologies, and long hours at the office. Plus, with near-constant innovation in the mobile advertising […]
Cannes Lions Powered by Gimbal Beacons for 3rd Year. Welcome to the Connected-Event Experience Gimbal has been behind the scenes at Cannes Lions Festival for the past 2 years, and 2016 is no different. With the ever increasing use of beacons for events and festivals, Gimbal has been helping lead event tech innovation with various […]
Successful mobile advertising campaigns are made up of many important elements. By now, you’re probably already avoiding some common mobile advertising mistakes, which can definitely be beneficial to your brand. But if you fail to measure out just one critical ingredient correctly, it could cause your campaign to deflate — costing you time and money. Thankfully, […]