When was the last time you saw a major retailer advertising gift cards as a great holiday present? You probably had to think about that one. Giving someone a gift card for Christmas or Hanukkah, after all, is seen as a cop-out or even a social faux-pas.
We decided to dig into the pain points of Back to School so you don’t have to — and we’re reporting back to share some insights and solutions for how brands can really empower back-to-school shoppers this season.
Here are 5 strategies marketers can use to maximize attention in this new age of "constant consideration" in the customer journey.
At Advertising Week New York, Infillion CMO Laurel Rossi sat down for a fireside chat with Michelle Weiskittel, senior director of retail media network media, creative, and operations at Albertsons Media to discuss how a legacy retail company becomes a pioneer in a new sector of advertising.
In a recent panel discussion in Cannes, Laurel Rossi sat down with Kristi Argyilan, SVP of Retail Media at Albersons, to discuss the transformative power of retail media networks.
What will it take for shoppable TV to be a more valuable part of the marketing mix for brands — and a viable medium for consumers who want to shop as new shows and seasons drop? Here are three things marketers can do now.
From interactive engagements to destination shopping, major retailers are doubling down on brick-and-mortar post pandemic. The world is reopening. After more than a year of people trying to avoid crowds and maintain social distancing, retailers are betting that shoppers will shift to in-person experiences to make up for lost time and regain a sense of […]
As facts and behaviors change, so too should your approaches to meet the needs of the customer. Not long ago, software was sold in a box. Literally. If you wanted to use Microsoft Word or Adobe Photoshop on your computer, you would drive to a store, pay for the contents inside a cardboard box, bring […]
