Infillion Launches AttnX, the First CTV Value-Exchange Ad Experience Built for Brands of Any Size

AttnX is first of several new products to be launched under new Infillion brand LOS ANGELES, April 5, 2022 – Infillion, the leader in innovative high-impact ad solutions for CTV and high-performance programmatic campaigns, announced the launch of AttnX – an advertising product built for CTV, desktop and mobile that secures consumers’ opt-in interest and […]

Gimbal | true[X] Relaunches as Infillion

New identity comes after Gimbal’s acquisition of true[X] and aligns with mission to solve fragmented market challenges LOS ANGELES, March 1, 2022 – Gimbal | true[X], a leader in location technology and advanced media technologies, unveiled its new corporate identity in response to accelerated growth and a renewal of its corporate vision as Infillion. The […]


How to Build a Digital Commerce Flywheel

There continues to be a disconnect between the digital and physical operations of most businesses. The pandemic has accelerated the adoption of technology that brings these worlds and datasets closer together, but there is still a large divide for many organizations. For example, most restaurants, grocery stores, QSRs, and retailers don’t know who their customers […]

Online Grocery Soars as Customer Satisfaction Falls

The growth of online food ordering is nothing short of staggering. In March 2020, consumers shifted the ways they shopped overnight – and there has been no looking back. According to eMarketer, online grocery sales are expected to exceed $100 billion for the first time this year – and it’s not likely to slow down, […]

Striking A Balance Between Utility and Privacy

How data regulation is shaping the consumer experience [Repost from Mobile Marketer] Data from a 2017 Pew Research Center shows that nearly half of all Americans (49%) believe their personal data is less secure now than it was five years ago. With a slew of recent data breaches and a groundswell of pro-consumer privacy campaigns from some companies, it would not […]

Gimbal Purchases Managed Media Business from Drawbridge

Location Data Plus Identity Solutions Combine to Power Programmatic Advertising # # # For Immediate ReleasePR Contact: Matthew Russo, Gimbal | (800) 882-5216 ext. 523 | marketing [at] gimbal [dot] com LOS ANGELES, CA – May 8, 2018 — Gimbal announced today that it has purchased the managed media business unit of Drawbridge, the leading independent […]

Gimbal Adds mParticle Integration for Brand Marketers and App Developers

The Gimbal platform is architected to be extensible to other premium providers in the MarTech and AdTech ecosystems. Integrations with media inventory providers, creative tools, and measurement solutions allow advertisers and marketers to select best-in-breed providers as they see fit. Today, we are proud to announce our integration with mParticle – the customer data platform […]