[JERICHO, NY AND LOS ANGELES, CA — SEPTEMBER 27, 2017] For hotels that are among the 65% planning to invest in location-based technologies in 2018, Kube Systems – the provider of mobile device charging solutions – has partnered with Gimbal to bring location-based marketing to the guestroom via its Kube Essentials multi-device charger. This technology initiative […]
Advertising and Marketing Platform Gimbal Receives Honors Among America’s Fastest-Growing Private Companies LOS ANGELES, August 16, 2017 Inc. Magazine today ranked Gimbal, Inc. number 66 on its 35th annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy […]
A mobile ad is more than just a creative combination of copy and imagery. It’s a piece of technology. And like a piece of technology, it must be built from the ground up by engineers and designers working in concert. So how is a mobile ad brought to life? Phase I: Inspiration It all starts […]
I have always jokingly complained that digital marketing is held to exceedingly high-performance expectations compared to other channels. “Go ahead… try and force people not to change the radio station!” I joked during the Viewability Rush of 2015. But that curse is also a blessing. Those same standards are what push our industry to innovate […]
November 7, 2016 – Los Angeles, California The Mobile Majority is excited to announce that it has been awarded the title of Fastest Growing Technology Company in Los Angeles and second fastest growing company overall by the LA Business Journal. “In an increasingly competitive LA tech scene, being regarded as the fastest growing technology company […]
I promised it would get crazy. In part 1 of this series on mobile audience targeting, we went over the basics of how it works, and how it can bolster your mobile advertising efforts. In this part, we dive a little bit deeper with the three primary ways we target audiences: geographically, demographically, and contextually. […]
Congratulations you’ve launched your mobile app! But you want to enhance the functionality with location-based trigger messages or other location-specific app features. On today’s mobile platforms, you have two primary options when choosing to enable location features in your application geofencing and Bluetooth beacons. Bluetooth beacons are getting a lot of attention these days but […]