AttnX is first of several new products to be launched under new Infillion brand LOS ANGELES, April 5, 2022 – Infillion, the leader in innovative high-impact ad solutions for CTV and high-performance programmatic campaigns, announced the launch of AttnX – an advertising product built for CTV, desktop and mobile that secures consumers’ opt-in interest and […]
New identity comes after Gimbal’s acquisition of true[X] and aligns with mission to solve fragmented market challenges LOS ANGELES, March 1, 2022 – Gimbal | true[X], a leader in location technology and advanced media technologies, unveiled its new corporate identity in response to accelerated growth and a renewal of its corporate vision as Infillion. The […]
As facts and behaviors change, so too should your approaches to meet the needs of the customer. Not long ago, software was sold in a box. Literally. If you wanted to use Microsoft Word or Adobe Photoshop on your computer, you would drive to a store, pay for the contents inside a cardboard box, bring […]
There continues to be a disconnect between the digital and physical operations of most businesses. The pandemic has accelerated the adoption of technology that brings these worlds and datasets closer together, but there is still a large divide for many organizations. For example, most restaurants, grocery stores, QSRs, and retailers don’t know who their customers […]
The growth of online food ordering is nothing short of staggering. In March 2020, consumers shifted the ways they shopped overnight – and there has been no looking back. According to eMarketer, online grocery sales are expected to exceed $100 billion for the first time this year – and it’s not likely to slow down, […]
How data regulation is shaping the consumer experience [Repost from Mobile Marketer] Data from a 2017 Pew Research Center shows that nearly half of all Americans (49%) believe their personal data is less secure now than it was five years ago. With a slew of recent data breaches and a groundswell of pro-consumer privacy campaigns from some companies, it would not […]
Location Data Plus Identity Solutions Combine to Power Programmatic Advertising # # # For Immediate ReleasePR Contact: Matthew Russo, Gimbal | (800) 882-5216 ext. 523 | marketing [at] gimbal [dot] com LOS ANGELES, CA – May 8, 2018 — Gimbal announced today that it has purchased the managed media business unit of Drawbridge, the leading independent […]
With the holidays right around the corner, there is no way to avoid the impending shopping frenzy build up. From Black Friday to Cyber Monday, deal-seeking consumers will sift through Sunday circulars and rush online in search of the best deals of the season. Mobile’s role in the experience is unquestionable. From photo browsing to […]
The Gimbal platform is architected to be extensible to other premium providers in the MarTech and AdTech ecosystems. Integrations with media inventory providers, creative tools, and measurement solutions allow advertisers and marketers to select best-in-breed providers as they see fit. Today, we are proud to announce our integration with mParticle – the customer data platform […]