Keeping It Real in Cannes: It’s a Good Time to Toast Marketing That Stands the Test of Time
Cannes Lions is celebrating its 70th year, and as usual there’s the promise of exciting new developments. It’s also a
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Selling to the CFO: Making the Case for Marketing When Times Are Tough
Marketers who successfully demonstrate the value of marketing with their CFO and corporate finance team stand a good chance of
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What Makes TikTok Tick? With Its Future in Question, 5 Takeaways for Marketers
Infillion Media President Christa Carone shares five lessons marketers and agencies can learn from TikTok’s tricks and apply beyond its
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Marketers, Publishers, Agencies: It’s Time to Truly be Customer-First
"We put customers first.” Everyone says it, but how often do these claims stand up to scrutiny? Infillion Media President
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From Seamless Shopping to Multicultural Media, 5 Strategies for Engaging Gen Z Through CTV
For streaming and premium video advertisers, connecting with and engaging a new generation of consumers can seem like an insurmountable
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Brands are on Board with CTV Advertising. What About Consumers?
Viewers aren’t choosing lower-priced subscription services because they want to see more advertising.
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