Download Now There’s a problem emerging in marketing. The number of connected devices in the world is increasing dramatically – an estimated 30 billion by 2020. Each device generates data points every second of every day. This isn’t just online, browser-based behavior data collected anonymously. Not anymore. Our devices go everywhere with us. They’re […]
One of the great things about Gimbal beacons is that they’re incredibly low-maintenance. Once you’ve purchased them and placed them about your location (store, arena, OOH asset, etc), there’s little else you have to do. No complicated installation. No confusing configuration. No frequently recurring maintenance. Just deploy them where you want and you’re ready to […]
Beacons and push notifications. Like peanut butter and jelly, the two have gone hand-in-hand since we started marketing on mobile. And as good of a fit the two might make, beacons have always held the promise of something more – however elusively. A beacon is a signal. It transmits data and corresponds with connected devices […]
Hoteliers now can use beacon technology in guestrooms via the Kube Essentials mobile device charging solution to push targeted guest offers and drive onsite revenues. JERICHO, NY AND SAN DIEGO, JUNE 20, 2017 — Kube Systems, the provider of mobile device charging solutions, has recently partnered with Gimbal to bring location-based marketing to the guestroom […]
“What happens after a person sees an ad?” You’ve seen this question before, time and time again. “Where do they go?” “What do they do?” “What do they buy?” Each year, the advertising industry gets closer to answering these questions. But we still aren’t quite there. Current attribution solutions either don’t have the necessary breadth […]
We no longer live in an exclusively physical world. In just three years time there will be 30 billion connected devices, each leaving digital footprints of our physical existence. Our offline world is now online. For marketers, this means we now have access to troves of consumer data that, if properly integrated, can unlock personalized, omnichannel […]
LOS ANGELES, April 3, 2017 – EY today announced last week that Rob Emrich, CEO of Gimbal, is a semifinalist for the EY Entrepreneur Of The Year® 2017 Greater Los Angeles Region Award. Now celebrating its 31st year, the awards program recognizes entrepreneurs in over 145 cities and 60 countries who demonstrate excellence and extraordinary success […]
LOS ANGELES (February 24, 2016) – The Mobile Majority, a complete end-to-end mobile advertising solution for brands, has been selected to present at the annual Montgomery Summit, the leading business and technology conference that will take place in Santa Monica, Calif. on March 8 and 9. The Mobile Majority will exhibit as part of the […]
I want to talk about mobile video ads for a moment. Specifically, how they’re changing. But first, here’s what we likely already know about mobile video (if you don’t know, consider this a convenient primer): Consumer consumption of mobile video is growing as mobile fast becomes the consumer’s first device. The proliferation of 4G networks […]