Powerful examples of advertising and marketing technologies driving outcomes
Hydration is one of the fastest-growing wellness trends, with the electrolytes market projected to surpass $64B over the next decade. In a crowded category dominated by legacy brands, Liquid I.V. needed to stand out and drive awareness for two nostalgia-inspired summer flavors — Rainbow Sorbet and Popsicle® Firecracker.
Media Thesis set out to identify the most efficient DSP for driving cost-effective results across both premium and open-market inventory.
Walmart DSP, powered by Infillion’s MediaMath, drives higher ROAS with advanced retail media targeting, AI optimization, and first-party data
First-to-market “car configurator” ad unit puts users in the driver's seat via customized experiences, driving engagement into the fast lane.
Engagement ad campaign for a private university led to results higher than industry benchmarks across the board, including 2x CTR.
Ad campaign for VisitBritain used AI technology to drive interactive experiences that embraced linguistic and cultural differences.
Interactive ad campaign for a fast-growing digital fitness company led to peak performance results - 9x the industry benchmark.
A mobile ad campaign for a watch retailer drove a 7% lift in store traffic and an average store dwell time of 35 minutes.
By implementing a cross-device solution, a major restaurant group was able to outperform their CPA goal by 35%.