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Gimbal and One iota form strategic partnership to bridge the physical and digital worlds for richer mobile engagements

# # # PR Contact: Liz Weinsten, Gimbal | (800) 882-5216 ext. 523 | marketing [at] gimbal [dot] com GRANVILLE, OH – January 27, 2021 – One iota, a leading provider of in-store and mobile apps, and Gimbal, the leader in macro and micro location intelligence, today announced a partnership designed to accelerate “in the moment” […]

Mobile App Attribution: An Introduction

Successful mobile advertising campaigns are made up of many important elements. By now, you’re probably already avoiding some common mobile advertising mistakes, which can definitely be beneficial to your brand. But if you fail to measure out just one critical ingredient correctly, it could cause your campaign to deflate — costing you time and money. Thankfully, […]