If you’re a media buyer, you’ve likely started using a Demand Side Platform (DSP) to help automate the mobile ad buying process. And if you have, kudos! This means you’re well on your way to producing powerful, effective mobile advertising campaigns. But what if I told you that your DSP isn’t working as effectively as those of […]
Maximizing Mobile with Beacons, NoSQL and Analytics Talk to any modern marketer, Omni-channel marketing is their business’ holy grail, and something they are trying to implement at neck-breaking speed. One of the biggest challenges they face is connecting online and offline behaviors and insights to enable more real-time engagement with their consumers. One solution that […]
Alliance focuses on breakthrough experimentation on mobile instant credit for retailers and mobile prequalification for car and home loans
Sorry, but I have to say it: the mobile advertising industry is getting more complicated by the minute, and it may be time (yet again) to rethink your mobile ad strategy. If only we could go back to when simple radio and print advertisements were the norm; it was so much easier for a brand to reach its […]
We are at an inflection point in our industry- ripe for explosion and the path towards ubiquity. In the not too distant future, location solutions will be as common for enterprises as having a web domain and email marketing program. While location technologies (e.g., beacons and geofences) were initially in their hype-phase, leading enterprises took […]
We recently announced support for Eddystone-EID (Ephemeral ID), which provides beacon owners with a secure option for transmitting beacon signals and provides control for which applications are able to access their beacons. Google’s release of Eddystone-EID underpins the need for secure options when deploying beacons in high value locations. Similarly, Gimbal has seen security as a […]
Beacons have gotten a lot of attention in recent years. Since Apple announced its iBeacon specification, a new industry has exploded and many marquee retailers, entertainment venues, out-of-home networks and more have integrated the technology to enhance their abilities to understand and engage mobile users at particular places. However, like with any new industry and […]
“Our customers are constantly on Facebook, so let’s just create some Facebook ads.” “People are actively searching for our product, so let’s allocate our mobile ad budget to Google.” If you’re a marketing professional, you’ve likely heard something like this from either clients or superiors at your company. And while you may think you should just […]
Gimbal Supports Eddystone-EID (Ephemeral Identifiers) from Google Google announced today the release of Eddystone ephemeral /EID frames, which is designed for scenarios where beacon deployers want to manage access to the beacon signal, including privacy- and security-sensitive applications. We are pleased to announce that Gimbal has been classified with full support for Eddystone, including this […]