The rise in digital-banking is not slowing down, forcing financial institutions to constantly shape and redefine their advertising and marketing efforts to better suit the needs of their customers. Placing a priority on digital technologies is no longer an option; it’s a necessity. The most successful organizations – including banks and financial institutions – are […]
There’s no denying that we live in a mobile-first world. Everyone has a smartphone these days, or at the very least, some sort of connected device. Each smartphone is differentiated from the billions of other mobile devices by a unique, user-specific, anonymized and user-resettable ID for advertising known as an Advertising ID. Beginning in 2012, […]
Quick Service Restaurants (QSRs). We’ve all eaten at them. They’re fast, convenient, cheap and many times are a “stop-on-the-way-because-I’m-starving-and-need-something-now” dining option. They’re often lined up nearby their competitors – from inside malls to pit stops – giving consumers multiple options to choose from. For many QSRs, retaining loyal customers can be challenging, especially as expectations […]
With the holidays right around the corner, there is no way to avoid the impending shopping frenzy build up. From Black Friday to Cyber Monday, deal-seeking consumers will sift through Sunday circulars and rush online in search of the best deals of the season. Mobile’s role in the experience is unquestionable. From photo browsing to […]
The Gimbal platform is architected to be extensible to other premium providers in the MarTech and AdTech ecosystems. Integrations with media inventory providers, creative tools, and measurement solutions allow advertisers and marketers to select best-in-breed providers as they see fit. Today, we are proud to announce our integration with mParticle – the customer data platform […]
[JERICHO, NY AND LOS ANGELES, CA — SEPTEMBER 27, 2017] For hotels that are among the 65% planning to invest in location-based technologies in 2018, Kube Systems – the provider of mobile device charging solutions – has partnered with Gimbal to bring location-based marketing to the guestroom via its Kube Essentials multi-device charger. This technology initiative […]
Back in August of 2016 at the beginning of a heavy political advertising season, the Ad Operations team at Gimbal started receiving consistent complaints from one of our partners regarding questionable placements coming up in their performance reports on a campaign we were running for them. As with all our clients, we had brand- and […]
Advertising and Marketing Platform Gimbal Receives Honors Among America’s Fastest-Growing Private Companies LOS ANGELES, August 16, 2017 Inc. Magazine today ranked Gimbal, Inc. number 66 on its 35th annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy […]
Download Now There’s a problem emerging in marketing. The number of connected devices in the world is increasing dramatically – an estimated 30 billion by 2020. Each device generates data points every second of every day. This isn’t just online, browser-based behavior data collected anonymously. Not anymore. Our devices go everywhere with us. They’re […]