Why AI Is This Year’s Ad Industry Buzzword (Again)
We asked David Berkowitz, who runs the AI Marketers Guild, about trends versus meaningful industry change, innovative brand uses for AI, and more. Here are his answers.
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Uncomplicating the Customer Journey: An eMarketer Webinar Conversation with Laurel Rossi, CMO of Infillion
In a recent eMarketer Tech-Talk webinar, industry experts Nancy Taffers-Santos and Infillion CMO Laurel Rossi shed light on the intricacies of the customer journey and the strategies that can make it more streamlined, effective, and privacy-forward.
Amplify, Promote, Invest! Supporting The Diverse Perspectives of Black Creators and Media
At Cannes Lions, Infillion invited the leaders from the AList to talk about how to support and amplify Black voices; promote authentic, Black-owned content; and invest more in Black creators.
Keeping It Real in Cannes: It’s a Good Time to Toast Marketing That Stands the Test of Time
Cannes Lions is celebrating its 70th year, and as usual there’s the promise of exciting new developments. It’s also a good time to keep in mind some clear-eyed marketing fundamentals that are even more enduring than this annual gathering.
The Messy Reality of Customer Journeys: Why You Should Embrace the Chaos
We'll explore why you should embrace the messy reality of customer journeys in the post-omnichannel era and how to adapt your marketing strategies accordingly.
Selling to the CFO: Making the Case for Marketing When Times Are Tough
Marketers who successfully demonstrate the value of marketing with their CFO and corporate finance team stand a good chance of coming out ahead and keeping most of their budgets intact this year. Here are some ways to do that.