The World Cup Comes Home: Why 2026 Should Be A Defining Moment for Your Brand
When the World Cup lands in North America in 2026, it will bring the world’s biggest sporting event to the forefront of American media consumption.
Nikki Koppers
Waiting All Year For Fall Sports? Here’s How Infillion Can Help Your Ads Win
Summer may have just kicked off, but eventually it’ll fade… and Friday Night Lights will flicker on across the country as all eyes turn to fall sports. For the eyes of advertisers eager to reach highly captivated game-day audiences, now’s the time to start planning.
How Brands Can Win In Times Of Uncertainty
The 2020s have been defined by relentless uncertainty across every industry. For brands and advertisers, it’s been one curveball after another - with the pandemic, AI, and inflation rapidly altering consumer behavior and shifting goal posts.
High Expectations, Higher ROI: Fresh Programmatic Strategies For Legal Cannabis
The evolving consumer and legal landscape positions cannabis alongside other regulated industries like alcohol and gambling, operating within a framework of mainstream acceptance and oversight.
Spring Sports Are Here. Are Your Ads Ready?
With the Super Bowl in the rear view mirror, all eyes turn to spring sports. Particularly the eyes of advertisers looking to reach these highly captivated audiences.
Super Bowl LIX: Infillion’s Take On This Year’s Ads
Super Bowl 59 wasn’t just a showdown on the field—it was a battle for brand dominance across TV and social media. Discover the biggest marketing trends that stole the spotlight from AI-driven ads to celebrity cameos and second-screen engagement.
Why Advertisers Should Swipe Right on Romance Content
Romance content is still sizzling across screens after what’s become an annual holiday blitz of festive romantic comedies. And they’re also an enormous – and often overlooked – source of attention for advertisers.
The Infillion Team’s CES 2025 Takeaways
The annual CES trade show always offers a captivating glimpse into the future of technology and innovation, where advancements are framed not just around gadgets and robots, but through how they shape the lives of consumers – and this year, of course, through the ever-present lens of AI.
Taking Super Bowl Ads Beyond The TV Screen
Live sports have become second-screen spectacles. In fact, 80% of viewers use a second screen while watching sports, according to Google Cloud data, and 71% turn to social media during live TV.