Summer may have just kicked off, but eventually it’ll fade… and Friday Night Lights will flicker on across the country as all eyes turn to fall sports. For the eyes of advertisers eager to reach highly captivated game-day audiences, now’s the time to start planning.
The 2020s have been defined by relentless uncertainty across every industry. For brands and advertisers, it’s been one curveball after another - with the pandemic, AI, and inflation rapidly altering consumer behavior and shifting goal posts.
The evolving consumer and legal landscape positions cannabis alongside other regulated industries like alcohol and gambling, operating within a framework of mainstream acceptance and oversight.
With the Super Bowl in the rear view mirror, all eyes turn to spring sports. Particularly the eyes of advertisers looking to reach these highly captivated audiences.
Super Bowl 59 wasn’t just a showdown on the field—it was a battle for brand dominance across TV and social media. Discover the biggest marketing trends that stole the spotlight from AI-driven ads to celebrity cameos and second-screen engagement.
Romance content is still sizzling across screens after what’s become an annual holiday blitz of festive romantic comedies. And they’re also an enormous – and often overlooked – source of attention for advertisers.
The annual CES trade show always offers a captivating glimpse into the future of technology and innovation, where advancements are framed not just around gadgets and robots, but through how they shape the lives of consumers – and this year, of course, through the ever-present lens of AI.
Live sports have become second-screen spectacles. In fact, 80% of viewers use a second screen while watching sports, according to Google Cloud data, and 71% turn to social media during live TV.
As the healthcare industry – and the companies that support it – increasingly move to digital and always-on, how can this problem be addressed?