Spring Sports Are Here. Are Your Ads Ready?
With the Super Bowl in the rear view mirror, all eyes turn to spring sports. Particularly the eyes of advertisers looking to reach these highly captivated audiences.
Nikki Koppers
Super Bowl LIX: Infillion’s Take On This Year’s Ads
Super Bowl 59 wasn’t just a showdown on the field—it was a battle for brand dominance across TV and social media. Discover the biggest marketing trends that stole the spotlight from AI-driven ads to celebrity cameos and second-screen engagement.
Why Advertisers Should Swipe Right on Romance Content
Romance content is still sizzling across screens after what’s become an annual holiday blitz of festive romantic comedies. And they’re also an enormous – and often overlooked – source of attention for advertisers.
The Infillion Team’s CES 2025 Takeaways
The annual CES trade show always offers a captivating glimpse into the future of technology and innovation, where advancements are framed not just around gadgets and robots, but through how they shape the lives of consumers – and this year, of course, through the ever-present lens of AI.
Taking Super Bowl Ads Beyond The TV Screen
Live sports have become second-screen spectacles. In fact, 80% of viewers use a second screen while watching sports, according to Google Cloud data, and 71% turn to social media during live TV.
What Live Sports Strategy Is Best For Your Brand?
As the healthcare industry – and the companies that support it – increasingly move to digital and always-on, how can this problem be addressed?
Creative Secrets from Our 2024 IAC Award Winners
To celebrate our historic IAC wins, join us as we look behind the curtain to discover how our brilliant teams collaborated with our brand and agency partners to create these award-winning bespoke experiences.
Super Bowl LVIII Ads Recap: Familiar Faces in New Spheres
In “The New Sports Fan” we asked sports fans to let us know what they’re following, how they’re following it, and how brands can best integrate into the fan experience.
How AI Can Be an Asset, Not a Threat, to Creative Work
Let’s look at a basic tactic that brands can employ to check themselves on their AI ethics, and get some inspiration from brands that are already doing it well.