Artificial intelligence is already reshaping digital advertising. Predictive algorithms now steer bidding strategies, and machine learning models help refine audience targeting. But in retail media, the conversation is only beginning to move toward a more advanced frontier — AI agents.
Discover how retail media networks (RMNs) can bridge brand and performance budgets with programmatic, full-funnel strategies.
Based on in-depth findings from media buyers at leading agencies, our newest retail media research report captures a prominent media channel in motion: growing fast, full of potential, but still navigating critical growing pains.
In the ever-tightening world of advertising budgets, one metric has risen from buzzword to business imperative: incrementality. As brands scrutinize every dollar spent, they’re demanding more than just clicks and conversions - they want to know whether their retail media investments are actually driving net new outcomes.
Retail media has rapidly evolved from a growing opportunity to a cornerstone of digital advertising, and is on track to reach nearly $166 billion globally in 2025.
Retail media networks have become a dominant force in digital advertising, giving brands direct access to highly engaged shoppers at the moment of purchase. Historically, RMNs’ growth has been fueled in large part by endemic advertisers, but a new wave is emerging: non-endemic advertisers, or advertisers whose products aren’t for sale at that retailer.
Off-site channels are reshaping retail media, allowing retailers to re-engage shoppers across streaming, web, audio, and digital screens. With over 1 in 5 U.S. retail media dollars shifting off-site, brands are leveraging first-party data to expand reach and maximize impact.
We’re proud to announce that MediaMath by Infillion has been recognized in Gartner 2024 Market Guide for Ad Tech Platforms.
Infillion announces the launch of InfillionX, a digital advertising product that builds and executes campaigns across the entire Infillion platform — from brand-building to performance, from CTV to rich media display.