Infillion’s recent research report, “The New Sports Fan,” dug into the trends that are driving changes in sports marketing, and brought its central themes to Cannes for an all-star panel moderated by Digiday.
54% of consumers say they feel underrepresented in advertising, but only a third of advertisers have actively been incorporating DEI practices into their production processes over the course of the past five years.
Attention – and standardizing the measurement of it – is of growing importance in the advertising industry.
What will be the biggest themes and trends at the Cannes Lions Festival 2024? We have a few ideas.
“Walled Garden as a Service” (WGaaS) is a solution that provides an opportunity for data owners to activate their valuable data and inventory – at a particularly crucial time as the advertising industry undergoes a massive shift.
At a panel hosted by Infillion leaders from the retail media, CPG, and agency agreed that retail media grew so quickly that it’s now imperative to set it up for long-term stability. Here's what they had to say.
In a panel at POSSIBLE 2024 “Vertical Ads: How B2B Is Bending The Ecosystem Around Its Needs,” Infillion asked B2B marketing leaders what they see as the biggest challenges, as well as the most promising solutions.
The Infillion team weighs in on the most-talked-about trends we saw on the ground in Miami at POSSIBLE 2024.
Infillion is proud to be joining POSSIBLE as a partner of this exciting conference and we’d love for you to join us at the Innovation Stage, POSSIBLE’s hub for all things entrepreneurial and disruptive.