Why “Sports Tourists” Are a Hot New Target for Marketers
Sports tourism is a thing. And brands should be taking action. But how?
Caroline McCarthy
Meet “The New Sports Fan” in Infillion’s Latest Research
In “The New Sports Fan” we asked sports fans to let us know what they’re following, how they’re following it, and how brands can best integrate into the fan experience.
Disability, Inclusion, and Bringing Your Whole Self to Work
At Advertising Club of New York's annual women's masterclass event leaders from Infillion, Accenture Song, Mindshare, Getty Images and VML discussed how companies can be more inclusive towards people with disabilities.
Why AI Is This Year’s Ad Industry Buzzword (Again)
We asked David Berkowitz, who runs the AI Marketers Guild, about trends versus meaningful industry change, innovative brand uses for AI, and more. Here are his answers.
Ads Can Stress People Out, Especially Around the Holidays. Here’s How Brands Can Change That.
58% of consumers say the onslaught of holiday marketing stresses them out. Here's how brands and advertisers can alleviate consumer stress, rather than elevate it with their holiday ads.
How “Staying Human” Will Give the Ad Industry a Better Future
A panel hosted by Infillion at Advertising Week New York, titled “The Road Map To Media’s Connected Future,” took on the topic of the future of ad industry. The panel concluded that humanity needs to be the focus for an AI-obsessed advertising industry.
How Albertsons Media Collective Is Built for Rapid Industry Change
At Advertising Week New York, Infillion CMO Laurel Rossi sat down for a fireside chat with Michelle Weiskittel, senior director of retail media network media, creative, and operations at Albertsons Media to discuss how a legacy retail company becomes a pioneer in a new sector of advertising.
Lessons in Attention from Home Depot’s Giant Skeleton
Skelly, the giant skeleton gets the right kind of hard-to-capture attention, and Home Depot backs that attention up with a savvy strategy to keep it while respecting consumers’ time. Here are a lessons marketers can learn from this success.
Behind the Scenes with Infillion’s Groundbreaking AI Voice Tech
The story behind our AI-powered voice recognition tech with Amazon that made us the first company to ever bring voice commands to ads on desktop computers and connected TV.