The Infillion Guide to Rich Media Best Practices
When Google announced the reversal of its longstanding (and long-delayed) plan to fully deprecate cookies in its Chrome browser, the
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What Google’s Cookie Decision Teaches Us About CTAs
When Google announced the reversal of its longstanding (and long-delayed) plan to fully deprecate cookies in its Chrome browser, the
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One of the Largest Streaming Audiences Is Hiding in Plain Sight
Anime viewership represents big numbers, big spending, and a young, diverse audience that any advertiser would be lucky to have.
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The Hidden Connections Between Sports and Video Games
Sports and video games used to be seen as having totally different audiences. Now, that's changed. Here's what advertisers should
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How Much Time Did Infillion Save Consumers in 2023?
In 2023, Infillion saved consumers 1.34 million hours that they otherwise would’ve spent watching commercials. What else could you do
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How to Master Interactive Ad Creative: Content Collections
For brands that need to advertise a larger suite of products or narratives, choosing the correct single topic to focus
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How to Master Interactive Ad Creative: Quizzes
Quizzes aren’t the only way to engage users and drive them down-funnel for ads. It’s just that the quiz format
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How to Master Interactive Ad Creative: Games
Ads-as-games can be incredibly powerful when done correctly. While they can be fun, under the playful surface is a delicate
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How to Master Interactive Ad Creative: Guided Stories
Welcome to our Interactive Storytelling series. Here, we’ll share Infillion’s favorite strategies on how to turn static stories into interactive
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