Infillion News

An App Developer’s Guide to iOS 14 Changes

Evolving data collection practices to preserve user privacy “Privacy is a fundamental human right,” stated Apple in their latest Worldwide Developers Conference where they announced the upcoming release of iOS14. Apple's most recent news pushes the industry’s privacy...

Digital Marketing in a Cookie-less World

Data-driven digital marketing doesn't have to crumble alongside third-party cookies Welcome to 2020. It’s a bizarre land of pandemics, a largely remote workforce, Tiger King, murder hornets, and everyone trying to figure out what our new normal looks like. In the...

How to Approach Your Local Marketing Activities in the Age of COVID-19

4 ways to tackle local and community marketing during the pandemic Times of great challenge require new ways of thinking. As we begin to settle into this the next normal, the value of local marketing has become clearer. Faced with several logistical roadblocks brought...

The 5R Strategy to Getting Your Business Back on Track

Five steps to help your business stay in the game as the COVID pandemic plays out The COVID-19 pandemic has abruptly disrupted every aspect of business operations, leaving many companies scrambling to craft an effective strategic response. In the wake of the crisis,...

What to Expect With Android 11 Location Permissions

Consumer privacy has been a leading topic in today’s landscape evidenced by GDPR and CCPA, and will continue to be on the rise. As a result, Operating System (OS) level enhancements have been made to mobile apps’ location permissions as seen with ‘While In Use' and...

The Impact of Coronavirus on Visitation Patterns and How Brands Can Get Creative

Understanding the Effects and Finding the Light in Dark Times The impact of COVID-19 (Coronavirus) has run rampant, affecting just about every industry not to mention the worldwide economy and humankind. The way brands market and sell their products, let alone conduct...

Gimbal Launches Location Data Privacy App

Location technology company places privacy controls back into the hands of consumers # # # For Immediate Release PR Contact: Alexa Kiel, Gimbal | (800) 882-5216 ext. 523 | marketing [at] gimbal [dot] com LOS ANGELES, Jan. 9, 2020 - Gimbal announced today the launch of...

Physical Stores Are Trending to Win Big this Holiday Season

3 reasons shoppers are checking off their lists off in-store The holiday shopping season is in full swing and brick and mortar stores are positioned to win big this year. A report released by the International Council of Shopping Centers found that holiday spending...

The Rise of Pop-Up Shops

Physical stores are a sprouting trend for digitally native direct-to-consumer brands Leading retailers of all industries and sizes are continuing to seek innovative ways to bring exceptional consumer experiences to their customers in the midst of ever-evolving market...

4 Marketing Strategies to Help You Gear Up for the Holiday Season

Drive sales with these trending holiday strategies for 2019. The holiday season is the one time of the year when consumers plan to spend more than they do during any other spending event annually. This season is also gearing up to be a big one with PwC’s Trendsetter...