Infillion News

Gimbal Brings Location-Based Audiences & Measurement to Social

Distributing the walled-garden seeds from online to offline # # # For Immediate Release PR Contact: Liz Weinsten, Gimbal | (800) 882-5216 ext. 523 | marketing [at] gimbal [dot] com LOS ANGELES, CA – November 3, 2020 — Gimbal announced today that they will be expanding...

Screenbusters vs. Doorbusters: The Who, What, Where, How Holiday Debate

Why this holiday season will shatter traditional shopping trendsThe holidays are right around the corner and the shopping season has already begun. It’s no surprise that this year will look a bit different than past years when it comes to what consumers are looking to...

Gimbal’s On-the-Way SDK Creates Curbside Efficiencies for Retailers and Restaurants

Mobile App Software Simplifies the Order and Pickup Experience # # # For Immediate Release PR Contact: Liz Weinsten, Gimbal | (800) 882-5216 ext. 523 | marketing [at] gimbal [dot] com LOS ANGELES, CA – October 5, 2020 — Gimbal announced today the launch of its...

Gimbal Acquires true[X] to Bridge Physical World with Connected TV

Enhanced targeting and measurement solutions create new addressable TV offering # # # For Immediate Release PR Contact: Liz Weinsten, Gimbal | (800) 882-5216 ext. 523 | marketing [at] gimbal [dot] com LOS ANGELES, CA – September 29, 2020 — Gimbal announced today that...

4 Emerging Mobile App Technology Trends

How the pandemic's impact is shaping the current mobile landscape We’ve been living in a mobile world for quite some time and suffice it to say that the pandemic has further cemented mobile as the center of people’s lives. While mobile adoption has risen significantly...

Gimbal Acquires InStadium to Boost Key Audience Reach as Live Sports Return to Play

New acquisition delivers a full suite of solutions for teams and sports advertisers # # # For Immediate Release PR Contact: Liz Weinsten, Gimbal | (800) 882-5216 ext. 523 | marketing [at] gimbal [dot] com LOS ANGELES, CA – August 13, 2020 — Gimbal announced today that...

Gimbal Recognized by Inc. Magazine for the 4th Consecutive Year

Location Technology Platform Proves Brands and Agencies Need Improved Tools for Location Intelligence LOS ANGELES, Ca - Inc. magazine today released its 2020 rankings of “America’s Fast-Growing Private Companies,” and Gimbal made their list for the 4th year in a row....

How COVID Has Shifted the Advertising World

Accelerated trends that brands and retailers must adopt in the age of COVID Consumer behavior trends have shifted advertising models and caused advertisers of all sizes to rethink the type of campaigns they should run. As we continue to ride the compulsory state of...

An App Developer’s Guide to iOS 14 Changes

Evolving data collection practices to preserve user privacy “Privacy is a fundamental human right,” stated Apple in their latest Worldwide Developers Conference where they announced the upcoming release of iOS14. Apple's most recent news pushes the industry’s privacy...

Digital Marketing in a Cookie-less World

Data-driven digital marketing doesn't have to crumble alongside third-party cookies Welcome to 2020. It’s a bizarre land of pandemics, a largely remote workforce, Tiger King, murder hornets, and everyone trying to figure out what our new normal looks like. In the...