It’s no secret that working in digital advertising is definitely not for the faint of heart. Creating successful campaigns for your brand or multiple clients takes a significant amount of effort, the gusto to continuously learn about emerging marketing tools and technologies, and long hours at the office. Plus, with near-constant innovation in the mobile advertising […]
In this fast-paced digital world, advertising professionals can no longer afford to focus on just mobile web advertising. This is because the production of mobile apps continues to rise and, in turn, offers marketers like you a great opportunity to reach your perfect target audience — and at the perfect times. Current research says that in-app […]
Sorry, but I have to say it: the mobile advertising industry is getting more complicated by the minute, and it may be time (yet again) to rethink your mobile ad strategy. If only we could go back to when simple radio and print advertisements were the norm; it was so much easier for a brand to reach its […]
“Our customers are constantly on Facebook, so let’s just create some Facebook ads.” “People are actively searching for our product, so let’s allocate our mobile ad budget to Google.” If you’re a marketing professional, you’ve likely heard something like this from either clients or superiors at your company. And while you may think you should just […]
Does your mobile advertising strategy need a boost? Before you rethink your entire mobile marketing game plan, you may want to first consider changing just one part of your strategy: targeting the right customers. If your mobile ads aren’t a hit with consumers, you are likely making some common mobile audience targeting errors. And trust me: […]
Mobile marketing has come a long way from its rather simple beginnings. Despite being a relatively new technology used by advertisers (believe it or not, the first iPhone was released less than 10 years ago), it seems as if mobile ads have been popping up on our digital devices much longer than they actually have. […]
