4 Emerging Mobile App Technology Trends
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10 Use Cases for Location Technology
Test, measure, and optimize your marketing strategy with location data Did you know that a whopping 75% of retailers within the United States have already implemented location technology into their marketing strategies? The result, according to a recent Proximity Directory report, has been an average 9% increase in profits and an astounding 175% ROI. How […]
Marrying LED Display with Beacons: Understanding the Customer
Marrying LED Display with Beacons: Understanding the Customer Retailers and other consumer-facing businesses are just starting to get their heads around utilizing beacon technology and other location-sensing technologies to reach their customers at a particular time and place. But up to this point, leveraging beacon technology has been a one-way conversation, where companies sent out […]
Beacons: Which One is Right for You
Beacons have gotten a lot of attention in recent years. Since Apple announced its iBeacon specification, a new industry has exploded and many marquee retailers, entertainment venues, out-of-home networks and more have integrated the technology to enhance their abilities to understand and engage mobile users at particular places. However, like with any new industry and […]
Gimbal Supports Eddystone-EID from Google
Gimbal Supports Eddystone-EID (Ephemeral Identifiers) from Google Google announced today the release of Eddystone ephemeral /EID frames, which is designed for scenarios where beacon deployers want to manage access to the beacon signal, including privacy- and security-sensitive applications. We are pleased to announce that Gimbal has been classified with full support for Eddystone, including this […]
Making Location-Awareness Actionable
Location awareness is only as valuable as it is actionable. In this post, I’ll highlight three different ways app publishers can utilize location to improve their user experience in the physical world: Location-based push notifications Utilizing complementary sources of data to drive engagement & ROI Dynamic personalization of content Location-Based Push Notifications Push notifications and […]
Setting Your Program Up For Success
Before implementing a mobile location/proximity program, like for any other technical project or program, it is critical to establish measurable goals as early as possible up front. Not doing so can put the entire program at risk. How will you (or your management team) know if the program you’ve implemented is successful? All of the hard […]
5 Reasons Participating in a Hackathon Should Be On Your Bucket List
5 Reasons Participating in a Hackathon Should Be On Your Bucket List A friend in New York was a self-described ‘hackathon addict’ – I still recall how silly that sounded. She compared hackathons to speed dating – a brief thrill before moving on. And while I nodded politely as I heard her stories, I assumed […]
Why Location Intelligence Will Revolutionize Retail
The proliferation of mobile devices has had a transformational effect on the shopping experience. It has forced retailers to shift their marketing efforts and focus to the fastest growing, most personalized channel — a shopper’s phone. Imagine the following example, you walk by a retail store whose website you happened to be browsing last week. […]