The Very Best Mobile Ad Formats
What does a mobile ad look like? Which are the best mobile ad formats & sizes for your campaigns? Essential questions to ask. Luckily, we have the answers.
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How to Tell If Your Ad Tech Partner Is Transparent
It might make sense that when an advertiser pays to place an ad on a site they would want to know on which site their ad is being placed. But hey, this is the new age of advertising, man, not everything has to make sense all the time – like advertisers paying for ads that […]
How to Drive In-Store Traffic from Mobile
We’ve probably all imagined a future where the physical, brick and mortar businesses of our time are a thing of the past. Street-side stores are left abandoned. Cobwebs gather on the shelves. Weeds sprout between the cracks. And then the demolition. All fall before the wrecking ball of progress. In this vision, technology has rendered […]
5 Tips for Building Better Mobile CTAs
Getting someone to do something is hard. Think about it. How often do you do something? Especially when you don’t have to do it. I’m going to assume that it probably isn’t very often (unless you wake up in the morning like this). Because it’s just way easier not to do something than it is […]
What is a Mobile DSP?
Bear with me. It’s another acronym – I know. But this one is important. It is DSP or demand-side platform. Sound scary? Let me walk you through it. All these ad tech acronyms are just like monsters in a haunted house. Remove the mask, and a normal (or at least functional) human being is revealed […]
Ad Networks vs Ad Exchanges: What the Heck’s the Difference?
If you were to look up the definition of an ad network and compare it to that of an ad exchange, you might think they were the same thing. Dammit. Two things that do the exact same stuff. Not again. Yep. Unfortunately, the ad tech industry has a baffling volume of companies/technologies/entities/whatever that all seem […]