The busiest selling time of the year is upon us! While the holiday shopping season is under way for consumers, retail marketers received their presents early in the way of beacons and location based marketing to improve their holiday sales. But like the holiday season itself, rife with myths and lore, so is the understanding […]
I want to talk about mobile video ads for a moment. Specifically, how they’re changing. But first, here’s what we likely already know about mobile video (if you don’t know, consider this a convenient primer): Consumer consumption of mobile video is growing as mobile fast becomes the consumer’s first device. The proliferation of 4G networks […]
Throughout the 2015 Stanley Cup Playoffs fans turned to their mobile devices to do everything from follow their team, connect with each other and get the latest updates on their team. The NHL saw the opportunity to engage with fans through mobile and raise awareness amongst passionate fans and connect them to local Dick’s Sporting […]
Congratulations you’ve launched your mobile app! But you want to enhance the functionality with location-based trigger messages or other location-specific app features. On today’s mobile platforms, you have two primary options when choosing to enable location features in your application geofencing and Bluetooth beacons. Bluetooth beacons are getting a lot of attention these days but […]
What does a mobile ad look like? Which are the best mobile ad formats & sizes for your campaigns? Essential questions to ask. Luckily, we have the answers.
It might make sense that when an advertiser pays to place an ad on a site they would want to know on which site their ad is being placed. But hey, this is the new age of advertising, man, not everything has to make sense all the time – like advertisers paying for ads that […]
We’ve probably all imagined a future where the physical, brick and mortar businesses of our time are a thing of the past. Street-side stores are left abandoned. Cobwebs gather on the shelves. Weeds sprout between the cracks. And then the demolition. All fall before the wrecking ball of progress. In this vision, technology has rendered […]
Getting someone to do something is hard. Think about it. How often do you do something? Especially when you don’t have to do it. I’m going to assume that it probably isn’t very often (unless you wake up in the morning like this). Because it’s just way easier not to do something than it is […]
Bear with me. It’s another acronym – I know. But this one is important. It is DSP or demand-side platform. Sound scary? Let me walk you through it. All these ad tech acronyms are just like monsters in a haunted house. Remove the mask, and a normal (or at least functional) human being is revealed […]