Gimbal Purchases Managed Media Business from UberMedia
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Gimbal Launches Cross-Device Location Attribution
Ad Impressions Served Across Devices Now Matched to In-Store Visitation For Immediate Release PR Contact: Matthew Russo, Gimbal | (800) 882-5216 ext. 523 | marketing [at] gimbal [dot] com LOS ANGELES, CA – September 7, 2018 — Gimbal, the identity-driven marketing and advertising platform powered by physical-world data, today announced the ability for advertisers to […]
Publicly Stating Our Privacy Stance
Given the recent revelations with Facebook and the sheer volume of consumer data that they have access to, it’s no surprise that consumer privacy is becoming an industry-wide concern. For a bit of background if you aren’t aware, Cambridge Analytica, a political data firm, was able to harvest millions of Facebook IDs that could be used […]
Gimbal Purchases Managed Media Business from Drawbridge
Location Data Plus Identity Solutions Combine to Power Programmatic Advertising # # # For Immediate ReleasePR Contact: Matthew Russo, Gimbal | (800) 882-5216 ext. 523 | marketing [at] gimbal [dot] com LOS ANGELES, CA – May 8, 2018 — Gimbal announced today that it has purchased the managed media business unit of Drawbridge, the leading independent […]
Why Financial Services Should Cash in on a Mobile Location Strategy
The rise in digital-banking is not slowing down, forcing financial institutions to constantly shape and redefine their advertising and marketing efforts to better suit the needs of their customers. Placing a priority on digital technologies is no longer an option; it’s a necessity. The most successful organizations – including banks and financial institutions – are […]
6 Ways Advertising IDs Enhance Personalization and Marketing Efforts
There’s no denying that we live in a mobile-first world. Everyone has a smartphone these days, or at the very least, some sort of connected device. Each smartphone is differentiated from the billions of other mobile devices by a unique, user-specific, anonymized and user-resettable ID for advertising known as an Advertising ID. Beginning in 2012, […]
QSR Mobile App Strategies: Creating a Menu for Success
Quick Service Restaurants (QSRs). We’ve all eaten at them. They’re fast, convenient, cheap and many times are a “stop-on-the-way-because-I’m-starving-and-need-something-now” dining option. They’re often lined up nearby their competitors – from inside malls to pit stops – giving consumers multiple options to choose from. For many QSRs, retaining loyal customers can be challenging, especially as expectations […]
Gimbal Launches Add-to-Wallet for Mobile Coupons, Reward Programs and More
With the holidays right around the corner, there is no way to avoid the impending shopping frenzy build up. From Black Friday to Cyber Monday, deal-seeking consumers will sift through Sunday circulars and rush online in search of the best deals of the season. Mobile’s role in the experience is unquestionable. From photo browsing to […]