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The 5R Strategy to Getting Your Business Back on Track

The 5R Strategy to Getting Your Business Back on Track

Five steps to help your business stay in the game as the COVID pandemic plays out The COVID-19 pandemic has abruptly disrupted every aspect of business operations, leaving many companies scrambling to craft an effective strategic response. In the wake of the crisis,...

Physical Stores Are Trending to Win Big this Holiday Season

Physical Stores Are Trending to Win Big this Holiday Season

3 reasons shoppers are checking off their lists off in-store The holiday shopping season is in full swing and brick and mortar stores are positioned to win big this year. A report released by the International Council of Shopping Centers found that holiday spending...

The Rise of Pop-Up Shops

The Rise of Pop-Up Shops

Physical stores are a sprouting trend for digitally native direct-to-consumer brands Leading retailers of all industries and sizes are continuing to seek innovative ways to bring exceptional consumer experiences to their customers in the midst of ever-evolving market...

4 Marketing Strategies to Help You Gear Up for the Holiday Season

4 Marketing Strategies to Help You Gear Up for the Holiday Season

Drive sales with these trending holiday strategies for 2019. The holiday season is the one time of the year when consumers plan to spend more than they do during any other spending event annually. This season is also gearing up to be a big one with PwC’s Trendsetter...

Location Data Is Trending For a Good Reason

Location Data Is Trending For a Good Reason

Make more of an impact than ever before with the help of physical-world insights Consumer trends can be quite the paradox. They’re often hard to nail down, amorphous in nature, and can rapidly change at any moment in time. However, trends also provide us with valuable...

Striking A Balance Between Utility and Privacy

Striking A Balance Between Utility and Privacy

How data regulation is shaping the consumer experience [Repost from Mobile Marketer] Data from a 2017 Pew Research Center shows that nearly half of all Americans (49%) believe their personal data is less secure now than it was five years ago. With a slew of recent...

How Small Businesses Can Use Location Data to Fuel Decisions

How Small Businesses Can Use Location Data to Fuel Decisions

Providing SMBs with the tools they need to maximize local marketing initiatives A recent survey conducted by RIS News and IHL Group found that 58% of retailers in North America were planning on investing in proximity or location-based marketing in 2019.* This is an...

10 Use Cases for Location Technology

10 Use Cases for Location Technology

Test, measure, and optimize your marketing strategy with location data Did you know that a whopping 75% of retailers within the United States have already implemented location technology into their marketing strategies? The result, according to a recent Proximity...

Location Technology Drives Enhanced Consumer Experiences

Location Technology Drives Enhanced Consumer Experiences

Leveraging the power of location data to create highly personalized journeys Many marketers today struggle with the prospect of providing more personalized, contextually relevant experiences to their brand’s consumers. Fortunately, location-based technology serves as...

Geolocation: A BIMA Boston Recap

Geolocation: A BIMA Boston Recap

Three weeks ago, I had the pleasure of sitting on BIMA’s Geolocation panel at Havas Media’s Boston office. Accompanied by panelists from other location-focused organizations and complete with a room full of bright media buyers and marketers, we engaged in a...

Hacking Innovation & Engineering Solutions

Hacking Innovation & Engineering Solutions

“Surround yourself with the dreamers, and the doers, the believers, and thinkers…” Not to cut off the rest of Edmund Lee’s quote, but that pretty much sums up our team at Gimbal. We recently put together an internal hackathon where our developers and engineers got to...