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What to Expect With Android 11 Location Permissions
Consumer privacy has been a leading topic in today’s landscape evidenced by GDPR and CCPA, and will continue to be on the rise. As a result, Operating System (OS) level enhancements have been made to mobile apps’ location permissions as seen with ‘While In Use’ and other prompts on iOS 13 and Android Q. While […]
Gimbal Launches Location Data Privacy App
Location technology company places privacy controls back into the hands of consumers # # # For Immediate Release PR Contact: Alexa Kiel, Gimbal | (800) 882-5216 ext. 523 | marketing [at] gimbal [dot] com LOS ANGELES, Jan. 9, 2020 – Gimbal announced today the launch of LocationChoices, a mobile app that gives consumers increased control over their […]
The Rise of Pop-Up Shops
Physical stores are a sprouting trend for digitally native direct-to-consumer brands Leading retailers of all industries and sizes are continuing to seek innovative ways to bring exceptional consumer experiences to their customers in the midst of ever-evolving market competition. For direct-to-consumer (D2C) brands native to online environments, the most recent trend has been branching out […]
4 Marketing Strategies to Help You Gear Up for the Holiday Season
Drive sales with these trending holiday strategies for 2019. The holiday season is the one time of the year when consumers plan to spend more than they do during any other spending event annually. This season is also gearing up to be a big one with PwC’s Trendsetter Barometer finding leading economic indicators reflecting “steady […]
Location Data Is Trending For a Good Reason
Make more of an impact than ever before with the help of physical-world insights Consumer trends can be quite the paradox. They’re often hard to nail down, amorphous in nature, and can rapidly change at any moment in time. However, trends also provide us with valuable insight into the direction of where something is headed […]
Striking A Balance Between Utility and Privacy
How data regulation is shaping the consumer experience [Repost from Mobile Marketer] Data from a 2017 Pew Research Center shows that nearly half of all Americans (49%) believe their personal data is less secure now than it was five years ago. With a slew of recent data breaches and a groundswell of pro-consumer privacy campaigns from some companies, it would not […]