Attention is the ultimate scarcity in advertising, and it’s never been more true than in today’s media ecosystem. Consumers toggle between apps, scroll through endless feeds, and stream on multiple screens simultaneously – which means the average brand message has mere seconds to make an impact. So how do modern marketers stay top-of-mind, let alone drive action?
In an era in which every impression is scrutinized and every dollar demands accountability, precision isn’t optional – it’s essential. That’s why at Infillion we are continually evolving the MediaMath platform to support what matters most to advertisers: Maximizing performance without unnecessary spend.
What if your DSP was the reason you were overpaying for premium inventory? That’s the question Media Thesis set out to answer in a series of head-to-head real-world performance tests comparing the market’s top demand-side platforms.
Microsoft has officially announced it’s winding down Xandr, with a full transition expected by February 2026. In the wake of this news, advertisers are left to consider what is next for them.
The evolving consumer and legal landscape positions cannabis alongside other regulated industries like alcohol and gambling, operating within a framework of mainstream acceptance and oversight.
With the programmatic advertising landscape evolving rapidly, ensuring media quality has never been more critical.
For most verticals, telling a brand story can be straightforward: outline your product’s features and benefits and get it in front of the right audience. An oversimplification, perhaps, but those are the core ingredients – and they stand true for just about any company in the vertical of any size.
At Infillion, we believe in the power of precise measurement to drive smarter advertising decisions. That’s why we’re excited to announce that Arrival, our industry-leading real-world foot traffic measurement solution, is now available on MediaMath.
On an Infillion-hosted panel in Cannes, “Why Programmatic Shouldn’t Be A Dirty Word For Creatives,” a set of leaders from across the digital advertising spectrum addressed the controversy head-on.