At Infillion, we believe that our resources and technology can have purpose beyond our work with corporate clients. Our pro bono arm, TrueGiving, was founded as a way to harness the power of targeted advertising to help nonprofits advertise alongside the big for-profit players.
Live sports have become second-screen spectacles. In fact, 80% of viewers use a second screen while watching sports, according to Google Cloud data, and 71% turn to social media during live TV.
The average American consumer will spend a record $902 on their holiday shopping this season — and it’s likely that they’ve already begun. More consumers than ever — nearly half (45%) — planned to start shopping in November this year, taking advantage of early sales promotions, avoiding last-minute crowds and stress, and spreading their budgets as far as they’ll go.
When was the last time you saw a major retailer advertising gift cards as a great holiday present? You probably had to think about that one. Giving someone a gift card for Christmas or Hanukkah, after all, is seen as a cop-out or even a social faux-pas.
Discover why supporting diverse-owned media is essential for effective multicultural marketing strategies. In this Q&A with Mirror Digital's CEO, Sheila Marmon, explore how authenticity fosters trust, the pitfalls of unmet commitments, and strategies for advertisers to maintain support for diverse media amid budget constraints.
Did you know Infillion was the first company to ever build ads for bilingual audiences that allow users to toggle between languages in real time? Michael Colella, SVP and Executive Producer of Infillion’s Creative Studio, gives a behind-the-scenes look at this technology, which has been honored by the MediaPost OMMA Awards and the ARF David Ogilvy Awards.
Over the years, multicultural marketing has frequently overlooked Asian audiences. Hailing from over 70 different ethnicities, Asian-Americans are diverse and frequently misunderstood. Can they even be considered a single demographic for advertisers? For our recent research report Engaging Multicultural Audiences, we spoke to S. Mitra Kalita, CEO of URL Media and publisher of Epicenter NYC.
At a panel hosted by Infillion leaders from the retail media, CPG, and agency agreed that retail media grew so quickly that it’s now imperative to set it up for long-term stability. Here's what they had to say.
In a panel at POSSIBLE 2024 “Vertical Ads: How B2B Is Bending The Ecosystem Around Its Needs,” Infillion asked B2B marketing leaders what they see as the biggest challenges, as well as the most promising solutions.