Maximizing Attention in the Age of “Constant Consideration”
Here are 5 strategies marketers can use to maximize attention in this new age of "constant consideration" in the customer journey.
Jennifer Barron
5 Surprising Facts About Attention and Advertising
Here are five facts that have hooked us lately on attention and advertising.
Unveiling the Future of Retail Media Networks with Albertsons
In a recent panel discussion in Cannes, Laurel Rossi sat down with Kristi Argyilan, SVP of Retail Media at Albersons, to discuss the transformative power of retail media networks.
The Messy Reality of Customer Journeys: Why You Should Embrace the Chaos
We'll explore why you should embrace the messy reality of customer journeys in the post-omnichannel era and how to adapt your marketing strategies accordingly.
Creating Harmony in the Customer Journey: Touchpoints, Media Channels, and Devices
What's the difference between a marketing funnel and a customer journey? This blog post will delve into their similarities and differences and how understanding both can elevate your marketing strategy.
Exploring the Marketing Funnel vs. Customer Journey
What's the difference between a marketing funnel and a customer journey? This blog post will delve into their similarities and differences and how understanding both can elevate your marketing strategy.
Post-Omnichannel Marketing: An Introduction
What is a post-omnichannel customer journey? This modern approach adopts context and customer-forward strategies that take into account real-time behavior, immediate actions and reactions, customer psychology, and both online and offline environments.
Consumer Adoption: When Will the Metaverse Go Mainstream?
What would it take for the metaverse to get the consumer adoption it needs? Infillion's VP of Business Transformation and Innovation Charles Adleman shares his thoughts.