Health Advertisers Don’t Need More Data. They Need Better Infrastructure.
The next era of health advertising will be defined by infrastructure, not workarounds. Privacy-safe audiences activated before diagnosis. Premium supply
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Agnostic by Architecture
A media buyer sits down on a Monday to launch a campaign. She has a LiveRamp audience she spent six
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Catalina Shopping Basket Index Tracks Q1 2026 Price Trends
The overall rate of grocery inflation reached a point of relative stability in the first quarter of 2026 (Q1 2026),
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The DSP Conversation Has Changed. Here’s How to Lead It.
For most of the programmatic era, DSP evaluation followed a familiar checklist: reach, channel coverage, pricing, service model. Those questions
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Unlock Better CTV Advertising with Infillion MediaMath
When streaming platforms bid for studios — and not the other way around — it’s clear where the TV industry
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Sports Fandom Is Bigger Than the Game Itself
For years, sports marketing has been organized around a familiar center of gravity: the broadcast.
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Why Agentic AI Demands a New Advertising Foundation
At CES 2026, conversations about AI in advertising felt different. Not louder. Not more speculative. More resolved.
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The AI Readiness Gap: Why Advertising’s Infrastructure Is Holding Intelligence Back
In the first two parts of this series, we focused on the present tense of advertising’s infrastructure problem. This final
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The Era of AI-Controlled Media Buying Has Arrived
For years, programmatic advertising has been optimized for humans: dashboards, knobs, manual workflows, and layers of abstraction designed to help
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