Scary Good Marketing Moves
Discover proven Halloween marketing tactics for 2025. Use first-party data, contextual targeting, and immersive ad formats specifically designed to reach high-intent seasonal shoppers before they buy.
Jennifer Barron
Liquid I.V. Case Study: From Summer Slump to Record-Breaking Growth
See how Liquid I.V. turned baseball season into a full-funnel brand win — with an AR game, CTV retargeting, and a 40% lift in brand preference during the summer slowdown.
MediaMath Outperformed the Competition—and Earned a Strategic Partnership
What if your DSP was the reason you were overpaying for premium inventory? That’s the question Media Thesis set out to answer in a series of head-to-head real-world performance tests comparing the market’s top demand-side platforms.
Maximizing Attention in the Age of “Constant Consideration”
Here are 5 strategies marketers can use to maximize attention in this new age of "constant consideration" in the customer journey.
5 Surprising Facts About Attention and Advertising
Here are five facts that have hooked us lately on attention and advertising.
Unveiling the Future of Retail Media Networks with Albertsons
In a recent panel discussion in Cannes, Laurel Rossi sat down with Kristi Argyilan, SVP of Retail Media at Albersons, to discuss the transformative power of retail media networks.
The Messy Reality of Customer Journeys: Why You Should Embrace the Chaos
We'll explore why you should embrace the messy reality of customer journeys in the post-omnichannel era and how to adapt your marketing strategies accordingly.
Creating Harmony in the Customer Journey: Touchpoints, Media Channels, and Devices
What's the difference between a marketing funnel and a customer journey? This blog post will delve into their similarities and differences and how understanding both can elevate your marketing strategy.
Exploring the Marketing Funnel vs. Customer Journey
What's the difference between a marketing funnel and a customer journey? This blog post will delve into their similarities and differences and how understanding both can elevate your marketing strategy.