The Fragmentation Paradox: Why Media Teams Are Drowning in Tools, Tabs & Time Loss
If you ask people in advertising what their biggest challenge is right now, most won’t say identity. Or cookies. Or
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How AI Is Leveling the Playing Field for Independent Agencies
We brought a group of ten independent agency leaders to Infillion HQ for a wide-ranging discussion about their pain points,
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What Advertising Week 2025 Got Right About Retail Media
Advertising Week 2025 made one thing clear: retail media has moved from experiment to essential. It is no longer a
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How to Win Tax Season 2026 Without Wasting a Dollar
Tax filing is not a single date on the calendar. For tax preparation companies, it is a four-month free-for-all where
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Advertising Week 2025: The End of the Frankenstack and the Rise of Composable Ad Tech
Amid the AI hype and retail media buzz, one shift cut through louder than any panel: the industry finally admitted
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Scary Good Marketing Moves
Discover proven Halloween marketing tactics for 2025. Use first-party data, contextual targeting, and immersive ad formats specifically designed to reach
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Liquid I.V. Case Study: From Summer Slump to Record-Breaking Growth
See how Liquid I.V. turned baseball season into a full-funnel brand win — with an AR game, CTV retargeting, and
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MediaMath Outperformed the Competition—and Earned a Strategic Partnership
What if your DSP was the reason you were overpaying for premium inventory? That’s the question Media Thesis set out
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Maximizing Attention in the Age of “Constant Consideration”
Here are 5 strategies marketers can use to maximize attention in this new age of "constant consideration" in the customer
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