The Rise of Pop-Up Shops
Physical stores are a sprouting trend for digitally native direct-to-consumer brands Leading retailers of all industries and sizes are continuing to seek innovative ways to bring exceptional consumer experiences to their customers in the midst of ever-evolving market...
4 Marketing Strategies to Help You Gear Up for the Holiday Season
Drive sales with these trending holiday strategies for 2019. The holiday season is the one time of the year when consumers plan to spend more than they do during any other spending event annually. This season is also gearing up to be a big one with PwC’s Trendsetter...
Location Data Is Trending For a Good Reason
Make more of an impact than ever before with the help of physical-world insights Consumer trends can be quite the paradox. They’re often hard to nail down, amorphous in nature, and can rapidly change at any moment in time. However, trends also provide us with valuable...
Striking A Balance Between Utility and Privacy
How data regulation is shaping the consumer experience [Repost from Mobile Marketer] Data from a 2017 Pew Research Center shows that nearly half of all Americans (49%) believe their personal data is less secure now than it was five years ago. With a slew of recent...
How Small Businesses Can Use Location Data to Fuel Decisions
Providing SMBs with the tools they need to maximize local marketing initiatives A recent survey conducted by RIS News and IHL Group found that 58% of retailers in North America were planning on investing in proximity or location-based marketing in 2019.* This is an...
10 Use Cases for Location Technology
Test, measure, and optimize your marketing strategy with location data Did you know that a whopping 75% of retailers within the United States have already implemented location technology into their marketing strategies? The result, according to a recent Proximity...
Gimbal Purchases Managed Media Business from UberMedia
Technology company acquires new media asset, applies location data for improved campaign results # # # For Immediate Release PR Contact: Matthew Russo, Gimbal | (800) 882-5216 ext. 523 | marketing [at] gimbal [dot] com LOS ANGELES, CA - January 7, 2019 — Gimbal...
Gimbal Launches Cross-Device Location Attribution
Ad Impressions Served Across Devices Now Matched to In-Store Visitation For Immediate Release PR Contact: Matthew Russo, Gimbal | (800) 882-5216 ext. 523 | marketing [at] gimbal [dot] com LOS ANGELES, CA - September 7, 2018 — Gimbal, the identity-driven marketing and...
Publicly Stating Our Privacy Stance
Given the recent revelations with Facebook and the sheer volume of consumer data that they have access to, it's no surprise that consumer privacy is becoming an industry-wide concern. For a bit of background if you aren't aware, Cambridge Analytica, a political data...
Gimbal Purchases Managed Media Business from Drawbridge
Location Data Plus Identity Solutions Combine to Power Programmatic Advertising # # # For Immediate ReleasePR Contact: Matthew Russo, Gimbal | (800) 882-5216 ext. 523 | marketing [at] gimbal [dot] com LOS ANGELES, CA - May 8, 2018 — Gimbal announced today that it has...
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