At a panel hosted by Infillion leaders from the retail media, CPG, and agency agreed that retail media grew so quickly that it’s now imperative to set it up for long-term stability. Here's what they had to say.
In a recent panel discussion in Cannes, Laurel Rossi sat down with Kristi Argyilan, SVP of Retail Media at Albersons, to discuss the transformative power of retail media networks.
What will it take for shoppable TV to be a more valuable part of the marketing mix for brands — and a viable medium for consumers who want to shop as new shows and seasons drop? Here are three things marketers can do now.
Physical stores are a sprouting trend for digitally native direct-to-consumer brands Leading retailers of all industries and sizes are continuing to seek innovative ways to bring exceptional consumer experiences to their customers in the midst of ever-evolving market competition. For direct-to-consumer (D2C) brands native to online environments, the most recent trend has been branching out […]
The proliferation of mobile devices has had a transformational effect on the shopping experience. It has forced retailers to shift their marketing efforts and focus to the fastest growing, most personalized channel — a shopper’s phone. Imagine the following example, you walk by a retail store whose website you happened to be browsing last week. […]
