The Messy Reality of Customer Journeys: Why You Should Embrace the Chaos
We'll explore why you should embrace the messy reality of customer journeys in the post-omnichannel era and how to adapt your marketing strategies accordingly.
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Creating Harmony in the Customer Journey: Touchpoints, Media Channels, and Devices
What's the difference between a marketing funnel and a customer journey? This blog post will delve into their similarities and differences and how understanding both can elevate your marketing strategy.
Exploring the Marketing Funnel vs. Customer Journey
What's the difference between a marketing funnel and a customer journey? This blog post will delve into their similarities and differences and how understanding both can elevate your marketing strategy.
Post-Omnichannel Marketing: An Introduction
What is a post-omnichannel customer journey? This modern approach adopts context and customer-forward strategies that take into account real-time behavior, immediate actions and reactions, customer psychology, and both online and offline environments.