Changing the Way Consumers and Brands Interact in Today’s Retail Marketplace As a customer walks by a retailer on her way home from work, her smartphone vibrates. “The shoes in your online shopping cart are in-store! Stop by to see them in person!” In this world of customization, retailers are looking for ways to better […]
If carrying out massive beacon deployments in stadiums like the Quicken Loans arena and events like SXSW has taught us one thing, it would be that change happens. Change can come in a variety of different ways, and it can be brought on by anything – from weather to the amount of people expected in […]
With the rise of ubiquitous mobile devices, anywhere/anytime internet access, and a seemingly never-ending tide of promising new marketing technologies, one could easily conclude we are in a Marketing Renaissance. For several years, industry watchers have predicted the demise of classic advertising as we move to an era of 1:1 marketing, perfectly personalized content and […]
