It’s no secret that working in digital advertising is definitely not for the faint of heart. Creating successful campaigns for your brand or multiple clients takes a significant amount of effort, the gusto to continuously learn about emerging marketing tools and technologies, and long hours at the office. Plus, with near-constant innovation in the mobile advertising […]
“Our customers are constantly on Facebook, so let’s just create some Facebook ads.” “People are actively searching for our product, so let’s allocate our mobile ad budget to Google.” If you’re a marketing professional, you’ve likely heard something like this from either clients or superiors at your company. And while you may think you should just […]
Not getting the results you want from your mobile marketing efforts? The ever-evolving mobile advertising industry sure is a tough one in which to keep up, so rest assured that you’re not alone in your disappointment and frustration. But what if I said your mobile advertising problem isn’t the industry, but, well, you? There, I […]
